Here are the winners from each category. You can read more about them on the #FOM16 site.
Brand of the Year:
Pret A Manger
Steve Wozniak Award for Tech Excellence:
Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.
Agency of the Year:
Brainlabs
Marketer of the Year:
Kerris Bright, Chief Marketing Officer at Virgin Media.
Rising Star of the Year:
Simona Gaia Bara, Marketing Manager Digital Imaging at Sony UK.
Sector prizes
Automotive - Winner:
Aston Martin and Team AML (PRISM) for ‘Aston Martin DB11 Launch’.
B2B - Winner:
WCRS and U.K Trade and Investment for ‘Exporting is Great’.
Charities and Non-profit – Winner:
VCCP and Amnesty International for ‘How Amnesty International took on the UK government and won’.
Charities and Non-profit – Highly Commended:
The National Autistic Society for ‘Too Much Information’.
Consumer Goods – Winner:
WCRS and Warburtons for ‘The Giant Crumpet Show’.
Financial Services – Winner:
ClearScore for ‘ClearScore Launch’.
Media, Gaming and Entertainment – Winner:
BBC One and RKCR/Y&R for ‘Sprout Boy’.
Public Sector and Government – Winner:
Prime Minister’s office for ‘GREAT Britain campaign’.
Retail and Ecommerce – Winner:
JUST EAT and Red Brick Road for ‘Mini-Fist-Pump Feeling’.
Telecoms, Energy and Utilities – Winner:
Virgin Media and Brands2Life for ‘Virgin Media’s Network Expansion: High Speed Selfies’.
Travel, Leisure and Transport – Winner:
www.CRUISE.co.uk for ‘Power To Your People’.
Discipline prizes
Advertising – Winner:
WCRS and Warburtons for ‘The Giant Crumpet Show’.
Content Marketing – Winner:
Hostelworld for ‘Targeting A Millennial Audience with Cut-Through Digital Content’.
Content Marketing – Highly Commended:
Gravity Road and Sainsbury’s for ‘Homemade’.
CRM and Loyalty – Winner:
Royal Mail for ‘B2B CRM Program’.
Data, Analytics and Optimisation – Winner:
Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.
Digital and Direct Marketing – Winner:
Brainlabs and ‘Which? Magazine for ‘Revolutionaries’.
Email Marketing – Winner:
SapientNitro and SKY for ‘SKY HALLOWEEN’.
Experiential and Events – Winner:
Seafish for ‘Fishing for success with Seafood Week 2015’.
Experiential and Events – Highly Commended:
iD and Unilever – Comfort Fabric Conditioner for ‘The Comfort Intense Garment Garden’.
Insight and Research – Winner:
Firefish and PayPal for The Evolution of PayPal: New Purpose, New Money
Mobile and App Marketing – Winner:
Laundrapp for ‘Laundrapp Launch’.
Multichannel Marketing – Winner:
McCann Manchester and Aldi for ‘Aldi Favourite Things’.
Multichannel Marketing – Highly Commended:
Wiley for Wiley Author Story, ‘What Inspires You?’ video campaign.
Outdoor and Location-based Marketing – Winner:
Posterscope and Currys PC World for ‘Spare the Act’.
Programmatic and Performance Marketing – Winner:
Havas Media and Affiperf and Nationwide for ‘Digital BAU Transformation Powered by Programmatic Display’.
Promotional and Shopper Marketing – Winner:
Brass and Soreen for ‘Meet the Minions with Soreen’.
PR – Winner:
SapientNitro for ‘SpeakEmoji’.
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Search Marketing – Winner:
iCrossing and L’Oréal Group for ‘L’Oréal – 1 search strategy, 22 brands, unbelievable results’.
Social Media – Winner:
Lynx, Unilever and CALM, and TMW Unlimited for ‘#BiggerIssues’.
Sponsorship and Partner Marketing – Winner:
Infosys for ‘Infosys & ATP: Smashing Data, Acing Insights’.
User experience – Winner:
Go Construct and CITB for ‘Go Construct’.
Video – Winner
Hostelworld for ‘In Da Hostel With 50 Cent’.
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