Here are the winners from each category. You can read more about them on the #FOM16 site.

Brand of the Year:

Pret A Manger

pret a manger

Steve Wozniak Award for Tech Excellence:

Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.

Agency of the Year:



Marketer of the Year:

Kerris Bright, Chief Marketing Officer at Virgin Media.

kerris bright

Rising Star of the Year:

Simona Gaia Bara, Marketing Manager Digital Imaging at Sony UK.

simone gaia barra

Sector prizes

Automotive - Winner:

Aston Martin and Team AML (PRISM) for ‘Aston Martin DB11 Launch’.

B2B - Winner:

WCRS and U.K Trade and Investment for ‘Exporting is Great’.

Charities and Non-profit – Winner:

VCCP and Amnesty International for ‘How Amnesty International took on the UK government and won’.

Charities and Non-profit – Highly Commended:

The National Autistic Society for ‘Too Much Information’.

Consumer Goods – Winner:

WCRS and Warburtons for ‘The Giant Crumpet Show’.

giant crumpet

Financial Services – Winner:

ClearScore for ‘ClearScore Launch’.

Media, Gaming and Entertainment – Winner:

BBC One and RKCR/Y&R for ‘Sprout Boy’.

Public Sector and Government – Winner:

Prime Minister’s office for ‘GREAT Britain campaign’.

Retail and Ecommerce – Winner:

JUST EAT and Red Brick Road for ‘Mini-Fist-Pump Feeling’.

Telecoms, Energy and Utilities – Winner:

Virgin Media and Brands2Life for ‘Virgin Media’s Network Expansion: High Speed Selfies’.

Travel, Leisure and Transport – Winner: for ‘Power To Your People’.

Discipline prizes

Advertising – Winner:

WCRS and Warburtons for ‘The Giant Crumpet Show’.

Content Marketing – Winner:

Hostelworld for ‘Targeting A Millennial Audience with Cut-Through Digital Content’. 


Content Marketing – Highly Commended:

Gravity Road and Sainsbury’s for ‘Homemade’.

CRM and Loyalty – Winner:

Royal Mail for ‘B2B CRM Program’.

Data, Analytics and Optimisation – Winner:

Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.

Digital and Direct Marketing – Winner:

Brainlabs and ‘Which? Magazine for ‘Revolutionaries’.

Email Marketing – Winner:

SapientNitro and SKY for ‘SKY HALLOWEEN’.

Experiential and Events – Winner:

Seafish for ‘Fishing for success with Seafood Week 2015’.

Experiential and Events – Highly Commended:

iD and Unilever – Comfort Fabric Conditioner for ‘The Comfort Intense Garment Garden’.

Insight and Research – Winner:

Firefish and PayPal for The Evolution of PayPal: New Purpose, New Money 

Mobile and App Marketing – Winner:

Laundrapp for ‘Laundrapp Launch’.

Multichannel Marketing – Winner:

McCann Manchester and Aldi for ‘Aldi Favourite Things’.


Multichannel Marketing – Highly Commended:

Wiley for Wiley Author Story, ‘What Inspires You?’ video campaign.

Outdoor and Location-based Marketing – Winner:

Posterscope and Currys PC World for ‘Spare the Act’.

Programmatic and Performance Marketing – Winner:

Havas Media and Affiperf and Nationwide for ‘Digital BAU Transformation Powered by Programmatic Display’.

Promotional and Shopper Marketing – Winner:

Brass and Soreen for ‘Meet the Minions with Soreen’.

PR – Winner:

SapientNitro for ‘SpeakEmoji’.

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Search Marketing – Winner:

iCrossing and L’Oréal Group for ‘L’Oréal – 1 search strategy, 22 brands, unbelievable results’.

Social Media – Winner:

Lynx, Unilever and CALM, and TMW Unlimited for ‘#BiggerIssues’.

Sponsorship and Partner Marketing – Winner:

Infosys for ‘Infosys & ATP: Smashing Data, Acing Insights’.

User experience – Winner:

Go Construct and CITB for ‘Go Construct’.

Video – Winner

Hostelworld for ‘In Da Hostel With 50 Cent’.