This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.

Here are the winners from each category. You can read more about them on the #FOM16 site.

Brand of the Year:

Pret A Manger

pret a manger

Steve Wozniak Award for Tech Excellence:

Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.

Agency of the Year:



Marketer of the Year:

Kerris Bright, Chief Marketing Officer at Virgin Media.

kerris bright

Rising Star of the Year:

Simona Gaia Bara, Marketing Manager Digital Imaging at Sony UK.

simone gaia barra

Sector prizes

Automotive - Winner:

Aston Martin and Team AML (PRISM) for ‘Aston Martin DB11 Launch’.

B2B - Winner:

WCRS and U.K Trade and Investment for ‘Exporting is Great’.

Charities and Non-profit – Winner:

VCCP and Amnesty International for ‘How Amnesty International took on the UK government and won’.

Charities and Non-profit – Highly Commended:

The National Autistic Society for ‘Too Much Information’.

Consumer Goods – Winner:

WCRS and Warburtons for ‘The Giant Crumpet Show’.

giant crumpet

Financial Services – Winner:

ClearScore for ‘ClearScore Launch’.

Media, Gaming and Entertainment – Winner:

BBC One and RKCR/Y&R for ‘Sprout Boy’.

Public Sector and Government – Winner:

Prime Minister’s office for ‘GREAT Britain campaign’.

Retail and Ecommerce – Winner:

JUST EAT and Red Brick Road for ‘Mini-Fist-Pump Feeling’.

Telecoms, Energy and Utilities – Winner:

Virgin Media and Brands2Life for ‘Virgin Media’s Network Expansion: High Speed Selfies’.

Travel, Leisure and Transport – Winner: for ‘Power To Your People’.

Discipline prizes

Advertising – Winner:

WCRS and Warburtons for ‘The Giant Crumpet Show’.

Content Marketing – Winner:

Hostelworld for ‘Targeting A Millennial Audience with Cut-Through Digital Content’. 


Content Marketing – Highly Commended:

Gravity Road and Sainsbury’s for ‘Homemade’.

CRM and Loyalty – Winner:

Royal Mail for ‘B2B CRM Program’.

Data, Analytics and Optimisation – Winner:

Mindshare UK and Jaguar Land Rover for ‘Feel Wimbledon’.

Digital and Direct Marketing – Winner:

Brainlabs and ‘Which? Magazine for ‘Revolutionaries’.

Email Marketing – Winner:

SapientNitro and SKY for ‘SKY HALLOWEEN’.

Experiential and Events – Winner:

Seafish for ‘Fishing for success with Seafood Week 2015’.

Experiential and Events – Highly Commended:

iD and Unilever – Comfort Fabric Conditioner for ‘The Comfort Intense Garment Garden’.

Insight and Research – Winner:

Firefish and PayPal for The Evolution of PayPal: New Purpose, New Money 

Mobile and App Marketing – Winner:

Laundrapp for ‘Laundrapp Launch’.

Multichannel Marketing – Winner:

McCann Manchester and Aldi for ‘Aldi Favourite Things’.


Multichannel Marketing – Highly Commended:

Wiley for Wiley Author Story, ‘What Inspires You?’ video campaign.

Outdoor and Location-based Marketing – Winner:

Posterscope and Currys PC World for ‘Spare the Act’.

Programmatic and Performance Marketing – Winner:

Havas Media and Affiperf and Nationwide for ‘Digital BAU Transformation Powered by Programmatic Display’.

Promotional and Shopper Marketing – Winner:

Brass and Soreen for ‘Meet the Minions with Soreen’.

PR – Winner:

SapientNitro for ‘SpeakEmoji’.

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Search Marketing – Winner:

iCrossing and L’Oréal Group for ‘L’Oréal – 1 search strategy, 22 brands, unbelievable results’.

Social Media – Winner:

Lynx, Unilever and CALM, and TMW Unlimited for ‘#BiggerIssues’.

Sponsorship and Partner Marketing – Winner:

Infosys for ‘Infosys & ATP: Smashing Data, Acing Insights’.

User experience – Winner:

Go Construct and CITB for ‘Go Construct’.

Video – Winner

Hostelworld for ‘In Da Hostel With 50 Cent’.