The report from Turn highlights how marketers can reach relevant audiences who will be more likely to to consider their brand when making a purchase decision.

According to the Digital Audience Report, the characteristics the Most Valuable Audience generally has in common include:

  • Income above $76,900 a year
  • They are aged 21-34
  • They are white-collar professionals or students
  • Live in a city and like foreign travel

This is not a surprising revelation especially in the digital space but the research does further outline what makes these digital elites so valuable.

Other findings include:

  • Eighty-five percent of digital elites reside in the U.S. Another 10% live in the E.U.
  • Mobile ad impressions remain inexpensive and the average global eCPM for mobile fell from $1.31 to $.72, a 45% drop.
  • Social advertising remains cost-effective and is becoming immensely popular. Average global eCPM for social advertising went down 20%, from $.30 to $.24 between January and March.
  • Display and video advertising continue to exercise their dominance. Display eCPM went from $.92 to $1.06 – a 15.2% rise. Global video eCPM rose from $9.41 in January, to $9.99 in March – a 6.16% increase.

Here’s a little infographic that further highlights the top level findings or you can read the full report here: