This week’s finest digital marketing infographic

It’s that time again where we present the week’s finest digital marketing infographic.

This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.

It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.

To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.

By David Moth May 2nd 2013 16:42

How to optimise contact forms for conversions

Article Design

18 wireframing tools and resources for responsive design

You’re probably growing tired of the phrase ‘responsive design’, but it isn’t one of those overly-hyped buzz phrases that you can ignore, and it’s not going to go away anytime soon.

The reality is that many sites – ours included – still need to figure out how to deliver a consistent user experience that adapts to devices with different screen sizes.

So, I thought I’d compile a few resources, and some lovely tools, to help you (and me) to go down the responsive design route.

Article Strategy

Six benefits of combining digital data with traditional CRM to enhance the customer experience

Putting the customer at the heart of your organisation’s strategy has long been the elixir to business success. It seems obvious, doesn’t it, especially as we’ve had CRM systems in place for more than 10 years now?

However, at a recent event in London hosted by Celerity, data & CRM specialists, big players sat around the table and agreed it was still an aspiration and ever elusive goal for many.

It was recognised that CRM systems that combined digital, mobile and social data alongside traditional touch-points were outstripping those that didn’t.

Names such as Domino’s Pizza, Starbucks and first direct were obvious brands to cite that have cracked the customer service game thanks to their combined approach.

Article AI/Machine learning

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article Privacy and data protection

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

Article Privacy and data protection

Above all else, consumers want their data used responsibly: report

Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.

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How to optimise contact forms for conversions

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