It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.

This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘From Content Management to Customer Experience Management’.

The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.

The infographic shows that:

  • just 38% of businesses believe their CMS allows them to create a brand-enhancing digital presence.
  • 78% of businesses say a CMS should help to build the brand through positive experiences, but just 29% think their system is good at this.
  • when asked which one feature they would add to their CMS, 33% chose compatibility with mobile website/responsive design.