It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.
This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.
For example, 45% of people who book hotels online say that they’d prefer to receive ancillary offers after choosing their hotel, but prior to booking.
Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.
New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.
Furthermore, almost two-thirds (63%) of consumers make travel purchases using their laptop compared to just 39% on tablet and 27% on smartphone.
So, here’s the infographic…