This week’s finest digital marketing infographic

It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.

This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.

For example, 45% of people who book hotels online say that they’d prefer to receive ancillary offers after choosing their hotel, but prior to booking.

Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.

New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

By David Moth May 23rd 2013 16:56

Furthermore, almost two-thirds (63%) of consumers make travel purchases using their laptop compared to just 39% on tablet and 27% on smartphone.

So, here’s the infographic…

A day in the life of a… Head Of Digital Marketing

Ben Liau is digital marketing manager at Meyer Australia, a manufacturer of cookware (including brands such as Anolon, Circulon, Raco and Esteele). Here he explains what he gets up to, in an average working day.

If you are keen to break into digital marketing, or are looking for a new challenge in this area, then be sure to check out our digital jobs board.

Alternatively, if you work for a brand (i.e. not an agency or vendor) and want to share your experiences of working in digital then send a note to editor@econsultancy.com, with your job title in the subject line.

Article Ecommerce

This week’s finest digital marketing infographic

Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?

According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.

And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.

For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.

Article Strategy

12 common mistakes to avoid for offline retailers moving into ecommerce

Retail and e-tail collide creating internal chaos for bricks and mortar retailers. The result is a non-performing channel.

Ecommerce is a long term strategic play, and must be thought of as a business channel not to be rushed.

Bricks and mortar retailers venturing into ecommerce find themselves stuck in this chaotic period characterised by poor profitable performance, marred with consumer complaints, operational inefficiency, and no proactive management.

The entire business is reactive to the problems it creates.

Sound familiar??

Article User experience and usability

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