It’s everyone’s favourite time of the week – the big reveal of the finest digital marketing infographic we’ve seen in the past few days.

This time it’s a beginner’s guide to content marketing from Demand Metric.

It shows that 90% of organisations currently undertake content marketing and on average they spend more than 25% of their budget on this channel.

Furthermore, 80% of marketers believe custom content should be central to marketing work and almost two-thirds (62%) of companies outsource their content marketing.

For more information on this topic check out our Content Marketing Survey Report or read our A to Z guide to content marketing success.