This week’s finest digital marketing infographic

It’s time again to share the best digital marketing infographic we’ve seen this week, which this time comes from Dan Zarrella.

The graphic uses data from blogs, Twitter and Facebook to look at which calls-to-action encourage the most shares.

It shows that by asking for retweets marketers can increase the amount of social interactions by up to 120% on Twitter, while including the word ‘like’ in a Facebook post can increase rngagement by around 0.4%.

By David Moth June 13th 2013 13:26

For more information on this topic check out our blog post giving seven tips for getting retweets on Twitter and nine simple tips for creating hashtags. We also have best practice guides available for Facebook, Twitter and Pinterest.

Article Strategy

How Burberry uses Facebook, Twitter, Pinterest and Google+

As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital.

For that reason it’s often highlighted as a brand that’s ahead of the curve in terms of social marketing.

That obviously makes it the perfect subject for our regular series looking at how major brands use Facebook, Twitter, Pinterest and Google+.

This follows from similar posts focusing on ASOS, H&M, Starbucks, Coca-Cola and Red Bull…

Article Ecommerce

‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.

Article AI/Machine learning

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]

Article AI/Machine learning

HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025

Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]

Article AI/Machine learning

‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

Product owner Lauren Muir describes how the tech has challenged conventional beliefs about fashion merchandising, driving sales by showing shoppers what they want to see.

Comments

You must be logged in to post a comment.

Comments

Leave a comment