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This week’s top six infographics

By David Moth July 5th 2012 16:49

Here’s a round up of some of the best infographics we’ve seen this week.

Topics include social customer service, Euro 2012 on Twitter, a look the size of the SEO industry and seven steps to calculating social media ROI.

Social Customer Service (Bluewolf)

Euro 2012 Twitter chatter (The Score)

How Big is The SEO Industry? (Blue Caribu)

State of Create UK (Adobe)

Are You a Connected Consumer? (Lemon)

Seven Steps to Calculating the ROI of Your Social Media (Ignite Social Media)

Blog SEO

The 11 Cs of e-commerce internationalisation

Taken from our Internationalisation of E-commerce Best Practice Guide, this extract provides a framework to enable you to quickly review the opportunities and challenges presented by a specific market and help you make an initial judgement of what markets to enter.

Here are the 11 Cs of e-commerce internationalisation…

Blog Content marketing

Facebook on ads: ROI can take a year

Following GM’s decision to ditch paid Facebook ads prior to the social network’s much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook’s refusal to allow the automaker to run bigger, bolder ads.

Although the world’s largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.

Blog Strategy

Will developers be RIM’s death knell?

Even if a company like Microsoft decides to play white knight and save it, BlackBerry maker RIM will likely never be the same.

The company is in, for lack of a better word, chaos and many observers believe the end may be near.

Blog PPC

Mobile search spend increases 333% year-on-year

Spending on mobile search in the US increased 333% in Q2 2012 compared to the same period last year, according to a report from IgnitionOne.

Impressions are also up 130% year-on-year (YoY), and clicks increased 325%.

Overall, mobile search made up 14% of total search advertising spend in Q2, up slightly from 12.3% in Q1.

This is similar to Q1 stats reported by Adobe, which found that mobile now accounts for 8% of US search spend compared to 11% in the UK.

IgnitionOne’s report shows that of the overall mobile search spend, tablets account for 60% with smartphones making up the remaining 40%.

Blog Strategy

How I generated sales on LinkedIn last week

Making LinkedIn generate more job interviews or leads for your business is all about how you think about what you already know works and getting prospects off of social media.

Contrary to what “the experts” say, knowing how to set up an engaging LinkedIn group or attractive profile is not the end game. Nor is finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn Groups going to create sales.

The key to success is actually rooted in creative thinking about what you already know works and getting your target market off of social media. Here’s the proof.

Blog Programmatic

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