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Blog

This week’s top six infographics

By David Moth July 20th 2012 10:35

Here’s a round up of some of the best infographics we’ve seen over the past week.

Topics include social video, the rise of shopping APIs, how social influences purchase decisions, and PPC ads…

The rise of shopping APIs (Get Elastic)

US consumer usage of social media to make shopping decisions (Empathica)

SMS vs. Social (Mogreet)

Behind the Android menace: malicious apps (Trend Micro)

How PPC ads are taking over Google SERPs (Word Stream)

Personalization and ROI (Econsultancy / Adobe Quarterly Digital Intelligence Briefing.)

Blog Mobile

Mobile checkouts: top 10 US retailers reviewed

There are now more than 100m smartphone owners in the US according to comScore, which accounts for one in every three Americans.

Almost half (48%) of those smartphones use Android, so it’s important that retailers are able to offer a mobile checkout that caters to this market.

Above all else mobile shoppers want simplicity and speed, so checkout processes need to be a frictionless as possible.

I recently reviewed the top UK retailers’ mobile checkouts and found that in general most adhered to best practice, but how do the top 10 US retailers stack up?

Blog User Experience and Usability

CenterParcs tops travel usability study

The online travel industry is highly competitive, with almost three quarters of travel research taking place online.

We’ve previously looked at which travel sites are most visible in organic search as well as the importance of paid search for driving traffic and average order values.

A new eTravel Benchmark Study looks at what travel companies are doing to improve conversions by comparing the usability of 52 websites. It examines several criteria including landing pages, search tools and the booking process.

The full eDigital Research report includes a lot of analysis, so I thought it would be useful to look at the search and booking process results in more detail, as well as seeing which site won overall.

The survey was carried out in May and June 2012 with each site allocated a percentage score that refers to the weighted average, where if all surveyors gave the top score the result would be 100%.

Blog Conversion Rate Optimisation

Five keys to high-velocity, consistent A/B testing

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]

Blog Instagram

Four great B2B company Instagram accounts & why they work so well

According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.

Blog

A day in the life of… CEO at Greenlight digital agency

This week we have another agency head profiled as part of our ‘Day in the life’ feature.

Blog Data and Analytics

The best digital marketing stats we’ve seen this week

It’s a fascinating roundup of digital marketing stats this week, featuring just how much extra money data literate companies make, and how many paid brand collaborations are disclosed by influencers on social media.

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