Econsultancy

Menu
- Topics
  - Disciplines
  - Trending
  - Sectors
- Best Practice
- Trends
- Training
- More
  - Research Library
  - Training
  - Consultancy
  - Live
  - Connect
Sign In
- Sign in
  
  Email address
  Password
  
  Forgot your password?
  
  Keep me logged in
  
  To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.
  
  Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.
  View our subscription options
  
  Need help signing in?
  
  EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com
Search

Blog

This week’s top six infographics

By David Moth July 20th 2012 10:35

Here’s a round up of some of the best infographics we’ve seen over the past week.

Topics include social video, the rise of shopping APIs, how social influences purchase decisions, and PPC ads…

The rise of shopping APIs (Get Elastic)

US consumer usage of social media to make shopping decisions (Empathica)

SMS vs. Social (Mogreet)

Behind the Android menace: malicious apps (Trend Micro)

How PPC ads are taking over Google SERPs (Word Stream)

Personalization and ROI (Econsultancy / Adobe Quarterly Digital Intelligence Briefing.)

Blog Mobile

Mobile checkouts: top 10 US retailers reviewed

There are now more than 100m smartphone owners in the US according to comScore, which accounts for one in every three Americans.

Almost half (48%) of those smartphones use Android, so it’s important that retailers are able to offer a mobile checkout that caters to this market.

Above all else mobile shoppers want simplicity and speed, so checkout processes need to be a frictionless as possible.

I recently reviewed the top UK retailers’ mobile checkouts and found that in general most adhered to best practice, but how do the top 10 US retailers stack up?

Blog Strategy

CenterParcs tops travel usability study

The online travel industry is highly competitive, with almost three quarters of travel research taking place online.

We’ve previously looked at which travel sites are most visible in organic search as well as the importance of paid search for driving traffic and average order values.

A new eTravel Benchmark Study looks at what travel companies are doing to improve conversions by comparing the usability of 52 websites. It examines several criteria including landing pages, search tools and the booking process.

The full eDigital Research report includes a lot of analysis, so I thought it would be useful to look at the search and booking process results in more detail, as well as seeing which site won overall.

The survey was carried out in May and June 2012 with each site allocated a percentage score that refers to the weighted average, where if all surveyors gave the top score the result would be 100%.

Blog Instagram

10 brands getting creative with GIFs and looping video on Instagram

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages.

Blog People and Skills

A day in the life of… Chris Soames, CEO at HOME Agency

Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19.

Blog User Experience and Usability

How user research is helping Skyscanner combat an uncertain travel climate

Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.

Comments

You must be logged in to post a comment.