This week’s top six infographics

By David Moth September 20th 2012 17:14

Once again we round up six of the best infographics we’ve seen this week.

The topics include online travel bookers, Google Maps, opportunities for global e-commerce, a look at why infographics make such great marketing tools and a shameless evaluation of what you can learn from the Econsultancy blog.

What can we learn from Econsultancy? (Boom Online Marketing)

Moving travellers for look to book (Monetate)

Google Maps summer searches per country (Google)

Are you ready for the holidays (Monetate)

Opportunities for global e-commerce (Search Laboratory)

Why do infographics make great marketing tools? (Neo Mammalian Studios)

Personal versus professional social networks: infographic

That there are significant differences between personal social networks, like Facebook, and professional social networks, like LinkedIn, seems obvious. But what are those differences exactly, and how do they manifest themselves in terms of actual usage?

To answer that question, LinkedIn turned to research firm TNS to conduct a survey of social network users and determine why they use the personal and professional social networks.

Blog Social

Five things executives can learn from PayPal’s new president

Customer service is an area of focus for many companies today, and for good reason. Thanks to the rise of social media, when a company pisses a customer off, they have the ability to tell the world.

That’s precisely what Andy McMillan did when he found himself in “Paypal hell.”

Blog Multichannel Marketing

Five questions before you run a digital rewards promotion

There is little doubt that 2012 will see the biggest holiday season on record for online retail. With that, more and more marketers are planning digital rewards promotions for the coming rush.

Why? Digital rewards offer a compelling way to make offers stand out against the backdrop of extreme discounting. On top of that, campaign flexibility is unparalleled, and consumer response is enthusiastic.

Savvy marketers can run promotions offering customers a range of digital goods –- including iTunes, Amazon, Skype, Facebook, and so on — as incentives to purchase, to increase loyalty, for email and SMS sign-ups, referrals, and other valuable consumer actions.