This week’s top six infographics

Once again we round up six of the best infographics we’ve seen in the past week.

The topics include social media demographics, creative employment, Google+, and when to post on Facebook…

By Graham Charlton March 22nd 2013 10:24

Social media sacrifices (Browser Media)

How much are web designers earning? (Coroflot)

How users interact with Google + (Wishpond)

Digital engagement in China (Red Ant)

Social media demographics 2013 (Pew Research via AdWeek)

Are your emails being read? (Demandforce)

The best days to post on Facebook, segmented by industry. (Linchpin SEO)

Tablet ad CTRs massively outperform smartphones, except in retail and dating

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

For example, we’ve seen a huge amount of evidence which shows that tablets drive more traffic and higher conversions that smartphones.

And just to drive the point home, a new report from Adfonic again underlines the fact that tablets outperform smartphones by almost any advertising measure.

Throughout 2012 Adfonic tracked a steady increase in the number of ad impressions viewed on tablets, rising from 9% in Q2 to 14% in Q4.

Article Content marketing

Why CMOs need to understand both magic & logic

Some people refer to the two sides of marketing as art & science but I prefer the term a colleague of mine established: magic & logic.

The term magic works for me as it is about creating an event, an interaction that is able to establish some form of emotional connection.

But logic is increasingly important to a brand as it strives to be consistent and successful in delivering to the needs and expectations of its customers at every point of interaction.

I believe a good marketer needs to be competent in both.

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If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search. As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means […]

Article Innovation and Trends

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Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]

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‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising

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