This week’s top six infographics

Once again we round up six of the best infographics we’ve seen this week.

The topics include email marketing, B2B content marketing, mobile, social media demographics and a massive look at responsive design.

By David Moth April 18th 2013 11:50

Email marketing report card (Adestra)

The state of B2B content marketing (Uberflip)

It’s a mobile world (Affiliate Window)

Which demographics use social media (Docstoc)

10 basic tips about responsive design (Splio)

Facebook vs. Pinterest (BloomReach)

How William Hill uses Facebook, Twitter, Pinterest and Google+

The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.

For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.

It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.

And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.

Article CRM

How to get your emails into the Hotmail inbox. Step one: welcome new subscribers

A couple of weeks ago, I wrote a blog on how the new Microsoft WSRD data was impacting email marketing. For webmail accounts managed by Microsoft, WSRD data is increasing effecting whether your email goes to junk, or into the inbox.

These accounts relate to quite a high percentage of some retailers’ email lists (50%+) so how Microsoft treats your mail can have a large impact on the revenue you make from email.

In order to ensure your emails stay in the inbox, this post takes you through developing the customer relationship and increasing user engagement through producing a welcome/nursery programme.

Article Social

Report: Desktop use in Australia continues to fall

A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.

Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.

Article User experience and usability

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