Viagogo, the online ticket exchange backed by StubHub co-founder Eric Baker, has received $30m in Series C funding to fuel an assault on the US.

The move will see Viagogo enabling fans to trade tickets for the Cleveland Browns NFL team, as well as live concerts, sporting events and Broadway shows.

The move also marks a return to the US market for Baker, who set up Viagogo before StubHub was sold to eBay for just over $300m in March. The two sites will now go head to head.

Baker said:

“There is massive potential to build a global secondary ticketing market, and Viagogo is the company to do it. While existing secondary ticket providers are content with their limited scope, we are thinking bigger, and the continued support of our investors makes that possible.”

Launched in the UK last August, Viagogo has partnerships with Chelsea, Manchester United, Everton and Bayern Munich, as well as various other European sporting and entertainment outfits.

It said the funding was provided by existing backers, including Index Ventures, LVMH Chairman Bernard Arnault, German media mogul Dr. Herbert Kloiber and international financier Lord Jacob Rothschild via his family’s interests, as well as new individual investors.

Rival Seatwave also recently received a cash injection, bagging $8m in Series B funding from Mangrove, among others.