At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce.
Hofmeister, whose previous roles included seven and a half years in performance marketing at Asos, discussed the power of entertainment in commerce and how TikTok’s community-based, creator-driven and conversational platform is changing the traditional purchase journey.
#Spon by TikTok
Chapter 2. This chapter looks at TikTok’s latest creator features and the trends being driven by the platform – including its role in amplifying them – from viral-status products to ‘BookTok’ and ‘Excel influencers’.
TikTok has amassed a wealth of travel-related content, for which there is huge demand. The hashtag #travel has over 94 billion views, while #tiktoktravel has over 32.7 billion views. Here’s a few examples of how travel brands are capitalising on this interest with their own TikTok campaigns.
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]