TikTok Innovation – Digital Shift Q3 2022

Chapter 2. This chapter looks at TikTok’s latest creator features and the trends being driven by the platform – including its role in amplifying them – from viral-status products to ‘BookTok’ and ‘Excel influencers’.

travel influencer

Six travel and tourism brands using TikTok to connect with young consumers

TikTok has amassed a wealth of travel-related content, for which there is huge demand. The hashtag #travel has over 94 billion views, while #tiktoktravel has over 32.7 billion views. Here’s a few examples of how travel brands are capitalising on this interest with their own TikTok campaigns.


Rack of Crocs. Editorial credit: ZikG / Shutterstock.com

Collaboration, customisation and TikTok: examining the success of Crocs

Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]