You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of Generation Z are apparently using it for search. But where did this idea come from, and is it accurate?
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Robin Ward, Head of Sales for influencer-led commerce platform LTK, discusses the impact creators are having on social commerce sales.
Marvel Entertainment’s Executive Director of Social Media, Adri Cowan, took to the stage at Econsultancy Live: April 2023 to discuss the brand’s multi-generational, multi-platform fanbase, including how her team adapted its TikTok strategy.