TikTok Innovation – Digital Shift Q3 2022

Chapter 2. This chapter looks at TikTok’s latest creator features and the trends being driven by the platform – including its role in amplifying them – from viral-status products to ‘BookTok’ and ‘Excel influencers’.

travel influencer

Six travel and tourism brands using TikTok to connect with young consumers

TikTok has amassed a wealth of travel-related content, for which there is huge demand. The hashtag #travel has over 94 billion views, while #tiktoktravel has over 32.7 billion views. Here’s a few examples of how travel brands are capitalising on this interest with their own TikTok campaigns.