Don't make ads. Make TikToks.
A new partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans.
The best social media campaigns from October 2021
Welcome back to our regular roundup of the stand-out social campaigns from the month just gone.
The best social media campaigns from September 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
10 brands getting creative with content on TikTok
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
The best social stories and campaigns from August 2021
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
Social Media Platforms Overview Best Practice Guide
This report summarises the features available on the main social platforms, outlining the options for marketers developing social media strategies.
What brands can learn from China about tapping into TikTok’s selling power
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
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‘TikTok made me buy it’: How the video-sharing platform is influencing fashion retail
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]