Broadband provider Tiscali has become the latest company to launch an on-demand TV service.

The company has teamed up with Arts Alliance Media, a European digital film distributor, to launch a new service called Movies Now, which allows users to watch or download films.

Prices for download rentals start from 99p, with the latest film releases available for rent for £2.99, or at high quality for £3.49. The downloads have a seven day viewing period.

The service is available through the Tiscali portal, and has over 500 films and TV programmes available to rent or download to own. At the moment, use is restricted to PC users and UK or Irish residents.

It’s been a busy week for on-demand TV, with ITV launching its own service, while the BBC’s plans for streaming TV programmes through its website gained approval from the Corporation’s Trust.