In the undeniably factual words of YouTube star and all-round deep thinker Rebecca Black: ‘Yesterday was Thursday, today is Friday, tomorrow is Saturday, and Sunday comes afterwards.’

Yes, it’s that time again. The coveted Econsultancy digital marketing stats round-up is here and waiting to blow your mind like a Starman in the sky. 

But enough with the musical references. We’ve got some exciting numbers to get through. 

This week we’re covering those pesky marketing buzzwords that just won’t go away, customer experience, ecommerce, adspend, mobile and much more. 

Pour yourself a coffee (or a whisky – it’s Friday!), sit down, relax, and check out the best digital marketing stats we’ve seen this week. 

25% of brands say personalisation most important for improving customer experience

A quarter of brands and 27% of agencies believe making experiences as personalised and relevant as possoible is the most important factor in terms of improving the customer experience, according to our newly released Quarterly Digital Trends Briefing.

25% of brands also say making the customer experience as valuable as possible is the key, while 17% place the most emphasis on making it easy to understand.

customer experience prioritisation

58% say being ‘customer-centric’ is most important for establishing ‘digital native’ culture

This is according to our recent Effective Leadership in the Digital Age report.

The next two most important qualities according to respondents are being ‘data-driven’ (40%) and being ‘innovative’ (28%).

‘Creative’, ‘strategic’ and ‘motivated’ most-used marketing buzzwords

LinkedIn has revealed the adjectives UK marketers most frequently use on their profile summaries, and the results are predictably nauseating. 

The 2016 top 10 UK marketing buzzwords, according to LinkedIn, are:

  1. Creative
  2. Strategic
  3. Motivated
  4. Passionate
  5. Track record
  6. Enthusiastic
  7. Driven
  8. Successful
  9. Innovative
  10. Ambitious 

35% of over-55s regularly shop for clothes online

More than a third of shoppers over the age of 55 regularly shop for clothes online, according to a new study by, representing an opportunity for ecommerce sites to target the ‘grey pound’ in 2016. 

Other key findings include:

  • 34% of over-55s occasionally shop for clothes on the internet.
  • 24% often or always find it hard to locate what they’re looking for when shopping both in-store and online for clothes.
  • 40% always or often actively find the process of finding the garments they are looking for irritating while shopping for clothes.

UK declared ‘nation most likely to shop on a mobile’

More consumers from the UK are opting to hit the January sales on mobile devices than those from other regions around the world, according to a recent survey by Episerver.

59% of UK respondents made a purchase via their mobile device in the last month.

This figure drops to 50% in the US, 46% in Australia, and dips to 36% in some European nations (Belgium and the Netherlands).

One in four Brits planning ‘digital detox’ in 2016

A quarter of British people are planning on temporarily giving up digital aspects of their lifestyle such as the internet or television, according to new research by Greenlight. 

Other key findings include:

  • Celebrities are driving the trend: Following the example set by celebrities such as Ed Sheeran, Adele, and Russell Brand who have spoken publically about ‘taking a break’ from the web to concentrate on creative projects, many Brits are seeking more time away from digital devices.
  • Some 7% plan to watch less TV, 6% intend to use apps less, and 5% will reduce the size of their social media networks. Meanwhile, 3% of Brits are thinking about taking a ‘digital detox’ vacation where the use of technology is banned.

57% of brand ambassadors do it ‘to lend a helping hand’

This is according to a new infographic from iAdvize, which also claims the majority of brand ambassadors are either aged 26-35 (34%) or under 25 (32%). 

Check out the infographic below for more stats:

brand ambassador infographic

UK seasonal search ad spend increased 12%

Search ad spend was up 12% YoY between 1 November and 25 December, generating 20% more clicks and 35% more revenue than the previous year, according to new figures from Kenshoo.

Black Friday saw similarly positive results, with 14% ad spend increase and 25% revenue increase YoY. 

Global spend on social advertising jumps 50%

Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new data from Kenshoo.

Check out the infographic below for more stats:

global adspend infographic

100% of big brands hire from ad and media agencies

Every single one of the large organisations quizzed in a recent Kiosked survey said they’ve hired people with ad or media agency experience in the last three months. 

Other key findings include: 

  • 100% of medium-sized organisations have hired at least one person with ad or media agency experience in the past three months, up from 86% the previous year.
  • The figure for small companies is 0%. 
  • 57% of respondents expect an increase in their recruitment activity from the ad agency sector in 2016.
  • More than 58% of recruiters questioned have noticed an increase in the requirements for an advertising skillset this year.
  • The most important skill to brand marketers making in-house hires is creativity (30%), followed by ‘project/campaign management’ (22%).

Timely and vaguely relevant stat of the week…

Two this week, you lucky things.

On this day in 2002, announced its first net profit in the fourth quarter (Q4 2001).  

Also on this day in 2002, AOL Time Warner filed suit against Microsoft in federal court, seeking damages for harm done to AOL’s Netscape internet browser after Microsoft began giving away Internet Explorer for free. 

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.