Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow.
With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.
The total fee income reported by the top 100 agencies this year is £1.48bn, 23% higher than the fee income reported last year by those in the Top 100.
This growth was behind the optimism shown by the agencies, with 77% saying they were “very optimistic” for their growth for the next 12 months. Not a single agency reported a lack of optimism.
How optimistic are you for your business over the next 12 months?
Over 200 agencies from across the UK expressed an interest in this year’s report. This year the minimum fee income to make the list was £3,459,989 – up from £3,351,000 in last year’s report.
With new entrants to the digital scene, competition was especially tough with some agencies slipping from the table.
The research also found that creative activities drive the largest share of average agency fee income; it accounted for an average of 21% of fees for agencies who work in this area. This was followed by technical development (19%).
The Top 10
This year’s top 10 agencies were:
- IBM Interactive Experience
- BAE Systems Applied Intelligence
- Deloitte Digital
MediaCom was listed as the top media agency.
In addition, six agencies were chosen as our ‘ones to watch’. These are Mediaworks, True Digital, Building Blocks, 4Ps Marketing, BLOOM Worldwide and Proof Digital.
In addition to the rankings, the report contains in-depth analysis of the state of the agency industry and articles lovingly crafted by the Econsultancy content team. There is also an interactive Excel spreadsheet that allows companies to filter agencies by revenue split, verticals targeted and the category which accounts for the majority of their fee income.
So head on over to the report page, where you’ll find a list of all the Top 100. Congratulations to all those featured.