According to our Top 100 agencies report, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.
This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.
With this in mind, if you work for an agency of any size or type that deserves recognition for your successful campaigns and communications, now is the perfect time to enter The Agency of the Year category at The Masters of Marketing awards, brought to you by Econsultancy and Marketing Week.
The Masters of Marketing is a major stage for sharing and promoting true mastery and excellence in the marketing industry which could lead to a year-round programme of reputation building publicity and press coverage for your business, your work and your team.
Looking back at our research, and to inspire your own entry, here are the top creative digital agencies of 2015, by fee income:
- SapientNitro; £165,433,349
- IBM Interactive Experience; £142,508,100
- AKQA; £61,307,825
- Tribal Worldwide London; £60,826,476
- DigitasLBi; £58,203,000
- Deloitte Digital UK; £57,000,000
- Engine; £55,324,000
- BAE Systems Applied Intelligence; £51,538,524
- iProspect; £43,700,000
- Salmon; £41,369,216
The gap between the top agencies and the rest of the table remains wide, in fact the top five agencies hold 29% of the entire fee income. However you don’t need to be one of these full service digital giants in order to have your achievements recognised.
The winning agency, big or small, will be one that truly understand the modern marketing landscape and an ability to manipulate, exploit or reflect it through the creation or enhancement of their client’s marketing activity.
Join the ranks of the very best by entering the Agency of the Year category at The Masters of Marketing. The deadline is 23 September.