Affinity specialises in design and development of ecommerce sites and has particular expertise in the Magento platform in Community, Magento 2 and Magento Enterprise versions. The Affinity Insights team consequently look after many of the agency’s ecommerce clients, undertaking conversion rate optimisation and UX contracts specifically allied to Magento installations.

It uses client retention as an accurate yardstick against which to measure success and knows it is doing things right because it retains clients. On the rare occasion when a client does swap provider, it more often than not sees them return a few months later.

Affinity invests heavily in its client services team to deliver outstanding customer service 24/7/365. “We have found that by making sure client expectations are exceeded that project management benefits enormously – our passion for delivering a high-quality service is linked to our bottom line,” it says.

Affinity’s clients are increasingly looking for new ways to achieve year-on-year growth outside of the normal search disciplines. This tends to manifest itself in the agency providing deep-dive data insights which in turn informs both UX and CRO activity to achieve client objectives.