AnalogFolk is an independent digital creative agency. Its mission is to use digital to make the analogue world better. It puts the consumer at the heart of everything it does to create connected brand experiences that help people achieve their ambitions delivered across content, data, digital products and technology.
AnalogFolk is a truly independent, global digital agency. This combination of scale and independence generates a powerful blend of global insights and services, with a challenger mentality. The agency says it enjoys the freedom to take calculated risks, adapt its working ways and experiment on the edge of technology ahead of competitors.
“Digital technology is the most powerful force for disruption the analogue world has seen,” the agency says. “With great power comes great responsibility.”
It continues: “Technology is neither good, nor bad. It’s what we do with it that matters. As brands, we have choices. At AnalogFolk we use digital technology to add value to people’s lives.”
Whether it’s by giving universal access to personal training with Nike Trainers Hub, or encouraging families to spend time together with PepsiCo, AnalogFolk creates connected brand experiences that help people achieve their ambition.
It also carries this through in its behaviours as a company, helping Folk achieve their ambitions, and in 2017 it lived up to its 2016 commitment achieving a 53% female, 47% male gender split and 18% BAME representation among employees.
In the last 12 months, AnalogFolk celebrated its tenth birthday, launched an office in Shanghai, bolstered its leadership with key hires, won new clients and was crowned The Drum Content Agency of the Year. Additionally, it proudly joined the Diversity Taskforce and supports multiple mentoring schemes.
2017 was a big year for this independent. It added BT, Nike, Nando’s, and PepsiCo as clients, and grew its Unilever portfolio. Tech met creativity in the agency’s award-winning facial recognition app Marmite TasteFace, while hip hop and football stars used their influence in Nike #FutureForward. The agency ranked higher than ever in Sunday Times Tech Track 100 for growing 65% in three years.
This year, AnalogFolk’s focus is on utilising data, AI and creativity to deliver uniquely engaging experiences, useful service, and meaningful communications. It bolstered its leadership team with pivotal hires across the business to accelerate growth, providing exceptional client service, nurturing its Folk and attracting new talent.
|Financial Year||December 2017|
|Fee Income (£)||14,468,269|