Cheil UK is a full-service agency that helps redefine the ways people connect with brands through data-driven creativity. Its agency model has data-driven customer experience at its heart, offering clients a single strategic partnership that delivers services across the entire consumer decision journey.

Its expertise includes: strategy, data and insights, retail innovation and commerce (including ecommerce), events and experiential, social and content, personalisation through digital platforms and new technologies.

The agency’s services include customer intelligence (a new centralised analytics, insight and planning division based in London and Bucharest that analyses web, retail and mobile behavioural data), consumer and retail innovation and planning, out-of-home advertising, TV, social and content, events and experiential, and personalisation and contextualisation through digital platforms and partnerships like Adobe.

As part of its mission to help its clients and the industry adapt to new advertising models and technologies, it recently set up new initiative called DRIVE. Cheil’s first DRIVE session on voice and AI was created entirely by Alexa.


The agency’s 40+ year relationship with Samsung has given it the ability to deliver creative solutions by combining technology and data for all its clients. Its UK office has a tech department that works with the agency’s data and insights team to identify where new technologies can be best placed within a customer journey.

Cheil UK cares deeply about culture: “Without a good culture we won’t attract and maintain the levels of talent we have and need,” the agency says. “It’s not always easy being part of such a fast moving and demanding client base, so ensuring our teams are fully supported is very important.”

In the last 12 months, the agency has won NIVEA and Beirsdorf Northern Europe Digital and is also working on digital projects for Global. Cheil includes 53 offices and more than 6,000 people worldwide. It connects people to leading brands including Samsung, Beiersdorf, General Motors, Lufthansa and Absolut.

Position 201868
Financial YearDecember 2017
Fee Income (£)7,141,959