Since Dept was founded in 2016 in the Netherlands, it has become one of the fastest-growing digital agencies in Europe and shows no signs of slowing down. Dept is pursuing rapid international growth via acquisition with ambitious plans to become one of the largest global agencies by 2021. The agencies that Dept acquires are already influential in their specialism and share a similar culture, with a fast-moving, innovating and high-energy mentality. By combining best-in-class teams into one agency, clients benefit from a full-service offering and an international presence; perfectly suited to support large, global clients.
Over the past year, Dept has celebrated tremendous growth in the UK and US with the launch of its UK Commerce division and through acquiring an experience design agency. As a result, two new Dept offices have been opened in central London and Manchester. Additionally, Dept acquired a leading product development agency in the United States and now has offices across Boston and New York.
Dept brings ideas to life and uses technology to redefine what is possible. Dept has the scale, drive and expertise to collaborate with the world’s most recognisable brands and has worked with Samsung, Sony PlayStation, Panasonic, Adidas, Microsoft, Radisson, KLM, Phillips, and Unilever, among others.
One of the agency’s award-winning projects from 2019 is the Formula E website and race app. The technology combines smart data, innovative Augmented Reality solutions and a live race centre. The technology within the mobile app turns visitors into fans by enabling them to play an active role in the sport, through an online voting system. Spectators can issue a ‘Fan Boost’ to grant their favourite driver more horsepower, which gets accelerated based on the number of fans a driver has. With a focus on tribe building and contextual touchpoints, consumers are engaged and sponsored brands are made relevant in-the-moment.
Dept cares deeply about using technology to make the world a better place. Whether that be for our people, clients or wider society. For example, via its Dept Cares initiative, the agency teamed up with charity Justdiggit to create a platform for farmers in Tanzania to find financial backing.
|Financial Year||December 2018|
|UK Digital Fee Income (£)||13,439,609|