Edit offers CRM and media, underpinned by brilliant technology and data science. It helps its clients keep their best customers; grow more customers into best customers; and get new best customers, wherever they are. Through the intelligent application of data, it can make this efficient – and prove it.
Merging two CRM-focused agencies with a digital agency and a media agency uniquely positions Edit to process and activate data safely and effectively on a huge scale. Edit focuses on turning data into people and helping its clients put that customer at the heart of all marketing and advertising.
Edit believes that marketing is about consistent messaging and joined up insights from acquisition to advocacy, but that is not easy in the face of overwhelming channel choice and complexity. “We Edit out the noise to help our clients have one conversation with their customers at an individual level,” it says.
St Ives’ data agencies Response One, Amaze One and Occam merged with digital agency Branded3 to form Edit in 2018, moving 150 staff into a new HQ in Bath (retaining 70 more in Leeds and London). Edit’s SearchLeeds event became the biggest digital event in the north, with 1,500 attendees.
|Financial Year||July 2017|
|Fee Income (£)||6,719,689|