The foundation of Foolproof’s approach is creating a meaningful, actionable understanding of the customers it is designing for. It applies this understanding to make better decisions in product strategy, design and front-end development to create and build powerful, effective digital experiences.

Foolproof creates digital products and services that have meaning and value to the people that use them. Through this it creates better business outcomes for its clients.

It is important that the customer or end-user is properly represented in the process of design, the agency says. “The things we make should allow people to clearly understand their choices and confidently make good decisions for themselves,” it adds.

In the past 12 months, the agency was delighted to have a new creative director, with the internal promotion of James Reeve.


Position 201850
Financial YearMarch 2018
Fee Income (£)8,885,376