What sets us apart is that we use Behavioural Science to break category norms and give brands a competitive edge. Our proprietary insight tools developed in conjunction with Durham University Business School are the only way to identify the mental shortcuts – heuristics – that we all use to make a purchase.
We care deeply about telling brands something they don’t know about their customer’s purchase behaviour and applying it creatively to their marketing and commercial challenges. We are empowering our clients with empirical proof about the way their brand is purchased, giving them the confidence to change their marketing messaging.
Over the last year, we completed our ground-breaking government funded research project with Durham University to deliver the most effective methodology of understanding of consumer purchase behaviour on the market.
|Financial Year||December 2018|
|UK Digital Fee Income (£)||8,082,869|