Merkle is a data-driven, technology-enabled performance marketing agency specialising in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices and support clients worldwide in their transformation to a customer-centric strategy.

Merkle’s heritage in data, technology and analytics is the foundation on which its people-based marketing strategies and understanding of consumer insights is built. This, combined with its expertise in performance media, can offer clients the content-driven, contextual and compelling customer experiences that drive business growth and company transformation.

Through identity and data management, Merkle helps clients understand the most about target audiences. In a world of proxies, Merkle uses a combination of art and science to help clients identify real people in order to better target and more effectively market their products and services.

In the last 12 months, the agency received recognition as a Global Leader from independent research firm Forrester. Merkle was also named Performance Agency of the Year at The Drum Awards, against stiff competition. Its ever-increasing client list has resulted in YOY growth (turnover) of 144%.