Prophecy Unlimited builds enduring relationships between individuals and brands by making every interaction in the journey valuable. That means it has deep specialisms in technology, data and creativity, and can produce platforms, campaigns and content for its clients.

The result of a merger between a CRM agency and retail activation agency, Prophecy Unlimited is brilliantly placed to craft journeys that run from acquisition to advocacy. Owned by the Unlimited Group, it is able to draw on a whole extra army of experts in the impact of art and science.

Prophecy Unlimited makes work that is worth people’s time. It doesn’t churn stuff out, overloading feeds and inboxes, making it hard for clients to stand out. It is about real people, not data fields. It produces work that is worthy of an audience’s attention and of the ambition of the talented people who make it.

Launching in May 2017, Prophecy Unlimited has focused on bringing together two long-standing agencies to deliver joined-up customer journeys across all touchpoints and channels. In October 2017, it became lead agency for Barratt Developments, delivering a joined-up strategy across CRM, digital transformation and creative.


Position 201843
Financial YearMarch 2018
Fee Income (£)10,650,000