Co-founder, Neil Svensen, sums up the year: “Our heritage in both brand and technology underpins our success. Thinking about digital transformation through the lens of brand guarantees consumers are placed at the heart of all initiatives and discussions; culminating in a truly differentiating experience. This has been at the heart of what we have done for 30 years and is as relevant now as it ever was.”
This year, Rufus Leonard announced that it has named Laurence Parkes as Chief Executive Officer (CEO). Parkes, who steps into the role following four years as Chief Strategy Officer, succeeds Co-founder Svensen, who will continue in his role of Co-founder and take on the new role of Chair following 30 years as Chief Executive. As Chair, Svensen will remain an active member of the agency and board, concentrating on working with key current and new clients, building the long-term relationships which Rufus Leonard uniquely holds. Completing the new leadership board, Ale Cabra has been promoted from Managing Partner to Client Services Director and board member. She brings a deep-rooted understanding of client business and creating transformational experiences for brands.
Parkes on Rufus Leonard: “It is rare to find an agency that has the strategic ability, experience design and technical expertise, in-house, to both define and implement a client’s vision. Ever since our founders, Neil and Darrel started Rufus Leonard 30 years ago, we have been helping businesses create extraordinary experiences for their colleagues and their customers across all touchpoints. From BT’s first website in 1994 to BBC’s future of voice strategy in 2019. This is where Rufus Leonard is unique.”
This leadership move comes at a time of incredible growth (10% growth YOY for the last three years) and creative success for Rufus Leonard. The agency has recently picked up four significant undisclosed accounts and have won Best Digital Agency at the 2019 Digital Experience Awards (DXA).
They have also been awarded the Best Digital Transformation DXA for work with The Gym Group, an Effective Mobile Marketing Award for work with Sky and Domestic & General, and scooped five Transform Awards for work with BBC Bitesize, Lloyd’s Register, Aggreko and British Red Cross.
|Financial Year||December 2018|
|UK Digital Fee Income (£)||9,433,705|