Stickyeyes’ expertise lies in its data-led approach. It creates content – driven by insights – that resonates with audiences and achieves objectives. Its proprietary toolset removes the guesswork and surfaces the right strategy to deliver results. Its distribution methodology maximises brand awareness and engagement.
The agency helps clients build compelling cases for their business needs to shift their thinking to an integrated approach, and highlight the potential benefits of doing so in a joined up way. Channel specialists remain important but it is essential to have an integrated strategy behind it, supported by senior management, it says.
“We’re all encouraged to take a step back and focus on one thing: our clients’ audiences’ needs and wants,” Stickyeyes says. It continues: “Stickyeyes’ approach puts the audience right at the heart of the strategy and campaigns we develop, whether they want to buy business cards or find a financial services brand to trust.”
In the last year, Stickyeyes has launched its ‘Together’ strategy, which focuses on ensuring that its employees feel valued and empowered to develop their careers and deliver for clients. This has included working groups to tackle issues such as gender equality, mental health and work-life balance.
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