Tangent is an independent customer experience studio with offices in London and Newcastle. It helps its clients navigate the digital landscape and better serve their customers. The agency has three core pillars of service: customer journey insight and strategy; lean digital product design and development; and data intelligence and optimisation.

The agency understands its clients’ customers’ behaviours, wants, needs, likes, frustrations and fears when using the services and products they provide. It prototypes and tests new design and tech solutions so that its clients can be confident they will work, which lowers risk.

Tangent cares deeply about having an impact on its clients’ businesses and improving the customer experience.

In the past 12 months, it won a number of new clients including UK Power Networks, Freesat and Missfits Nutrition. It also moved into new offices in Newcastle’s city centre.