Our broad skills base and our team makes us distinct. We are a one stop shop and always have been. We recognise the value of our team and maintain a collaborative culture to bring out the best in everyone.
At Big Group, the idea sits at the heart of every project and every idea is supported by comprehensive insights and factual data. We ensure that quality and creativity is at the heart of everything we do. We call this Bigger Thinking.
This approach is key to one of our work highlights over the past year – supporting Hyundai’s title sponsorship of the Mercury Prize. We developed a multi-channel strategy featuring PR, experiential, promotional, digital and social activity as well as a music-based content campaign targeting fans of British and Irish music. Big Group are proud to say that Hyundai’s title sponsorship of the Mercury Prize has contributed to a 15% YoY growth in brand preference.
Over the last 12 months, we opened Big Amsterdam, our first European office, located in canal-side offices in the historic centre of the city. Big Amsterdam then immediately won the European brand campaign launch for Coca-Cola Innocent Drinks which has rolled out in The Netherlands, with other markets including the UK to follow.
In addition, we received several industry awards – Agency of the Year, Grand Prix for Agencies with 100+ staff and awards for client service, effectiveness and delivery. Our CEO is also one of BIMA’s Top 10 Digital Leaders for 2019.
In terms of our focus for the coming year, our goal is to ensure that our skill-set and talent pool can maintain both technical excellence alongside thought leadership. The plethora of platforms and systems now available to clients means that there is an ever-increasing need for technologists that can master different applications and systems. Developments in VR and Voice are both forefront for Big Group. The construction of our in-house VR lab and experimentation in Voice applications has been rewarding and fun. Technology is moving towards a post digital environment where solely web-based projects can be complemented by other digital applications around speech and virtual reality, and we intend to build on these possibilities.
|Financial Year||December 2018|
|UK Digital Fee Income (£)||11,200,000|