Octopus Group has been working with B2B brands for 17 years. Six years ago, it became the Brand to Sales agency, offering full a service marketing and communications package to clients – through specialist demand generation, digital and creative teams – while keeping PR at the heart of what it does.

The agency’s trademarked Brand to Sales approach sets it apart. Octopus Group helps brands arrive at sales faster by bringing research, PR, social, content, creative services, digital and demand generation together into focused campaigns. Everything it does is delivered by one highly skilled team, under one roof.

“We want to help our clients win their markets through creative and strategic campaigns,” the agency says. “Whether the end goal is leads, awareness or insight, we provide the platform to hit targets and speed up sales cycles, all at the same time as making Octopus Group a fun, friendly place to work.”

2018 saw the introduction of Octopus Group’s Brand to Sales Academy, a unique training program that will upskill staff on all elements of digital marketing. The agency was also recognised as one of PR Week’s Best Places to Work and celebrated milestone new business wins in Xerox PARC, Red Hat and Travelex.