The agency has created integrated client teams across search, display and social so that clients have one point of contact across their campaigns and not multiple client teams working in isolation.
“Data and insight powers everything that we do,” says Threepipe. “We are constantly testing and improving our campaign strategies to deliver incremental performance benefits.”
The agency has developed a lot of its own IP this year to improve client reporting and campaign management and drive improved accuracy and efficiency. It has also acquired a creative agency to further improve its content capability across channels.
2018 was the biggest year yet for Threepipe as it added new 30 people to bring its total to 100, moved offices and won some of the biggest media pitches in town. The agency invested in its own technology to build out four new software programs to improve campaign management and client reporting efficiency to free up time for more strategic thinking.
Internal teams were reorganised to create client-focused teams, rather than to spread the integrated work across multiple teams, as well as to give clients one point of contact and a more holistic view of their campaigns.
Threepipe acquired the creative agency Earnie to boost its content and branding capability across performance and brand channels, which has already led to some impressive campaigns for the likes of Oracle and Panasonic.
Threepipe was picked as the media agency for the 2019 ICC Cricket World Cup and won business from brands including Oracle, Warehouse, Soho Home and Jet Airways. The agency also picked up a number of high-profile awards for its integrated campaigns for the England and Wales Cricket Board for which it is the lead digital agency.
|Financial Year||March 2018|
|Fee Income (£)||5,260,000|