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Social Media Strategy Best Practice Guide

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]

Restaurant brands are becoming big tech players

Companies in virtually every industry are being challenged to implement digital transformations of one kind or another. Even industries that years ago would have seemed unlikely candidates for digital disruption are undergoing major changes as a result of the internet and new technologies.