A “seismic shift in how consumers interact with brands”: Impact’s Ross Negus on the partnership economy
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
Quick Guide to Price Comparison Websites
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
Three opportunities for brands using price comparison websites
According to the UK Competition and Markets Authority (CMA), an estimated 85% of all UK internet users have used a price comparison website at some point or another.
A Marketer’s Guide to Price Comparison Websites
This report looks at the growth in price comparison websites, the role they play in a brand’s marketing mix, how best to manage such an affiliate relationship, how they have an impact on the customer relationship and what the future of this channel holds.
Six dos and don’ts of great partnership marketing
Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug.
Diesel’s new loyalty scheme makes everybody an influencer
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.
Measuring Affiliate Marketing: Goals, Objectives and KPIs – Digital Marketing Template Files
Part of Econsultancy’s Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
A day in the life of… Founder & MD of Vouchercloud
Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.
We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.
Amazon turns Twitch into an influencer sales platform
Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.
Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition?
Five great examples of integrated brand partnerships online
For some, traditional revenue generation models just don’t work.
For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.