Affiliate Marketing Request for Proposal (RFP)
If you’re considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Measuring Affiliate Marketing: Goals, Objectives and KPIs – Digital Marketing Template Files
Part of Econsultancy’s Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
Study finds very few influencers disclose affiliate marketing on YouTube and Pinterest
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
A day in the life of… Founder & MD of Vouchercloud
Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.
We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.
Amazon turns Twitch into an influencer sales platform
Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.
Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition?
Five great examples of integrated brand partnerships online
For some, traditional revenue generation models just don’t work.
For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.
Seven steps to plan & manage your affiliate marketing campaigns
Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign.
Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.
A dive into the murky, but very important world of affiliate marketing
In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.
10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.
A complete guide to partnership marketing: Part two
Welcome to part two of our complete guide to partnership marketing.
Part one covered the first five types of partnerships – affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.
In this article, we’ll be looking at numbers six through 10, including:
A complete guide to partnership marketing: Part one
Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.
All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique?
Why did Amazon’s online video shopping channel fail?
Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.
But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation’s answer to TV shopping.
Why online publishers are launching wedding verticals
We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it’s wedding season.
Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.