Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug.
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to be thinly spread – and the cost of advertising across platforms from Google to affiliates is increasing, often prohibitively so.
Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
If you’re considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Part of Econsultancy’s Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
Despite the fact that the Federal Trade Commission (FTC) began requiring affiliate disclosures in 2013, a new study conducted by researchers at Princeton University has found that very few influencers on YouTube and Pinterest are disclosing affiliate links.
Vouchercloud is a well known business in the UK, synonymous with its popular restaurant deals.
We caught up with Founder and Managing Director Greg Le Tocq, to find out what his job entails.
Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.
Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition?
For some, traditional revenue generation models just don’t work.
For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.
Wow. With affiliate marketing I can get more than 12x return for every cent I pay a publisher? Now that’s what I call ROI. Show me where I sign.
Stop. Breathe. If you just rush off and join any old affiliate network without due preparation chances are you’re going to be disappointed.
In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.
10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.
Welcome to part two of our complete guide to partnership marketing.
Part one covered the first five types of partnerships – affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.
In this article, we’ll be looking at numbers six through 10, including: