The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
How FMCG brands are benefiting from second-party data
From retail media to data partnerships and ‘clean rooms’, FMCG brands have many opportunities to take advantage of second-party data to better target customer or prove the effectiveness of their marketing.
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Tell me about your role at IAS – what are you most focused on right now? […]
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Digital advertising: which trends will dominate 2021?
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
Four ways to unlock the true power of TV through programmatic
If I asked you to think of your favourite advert, what comes to mind?
A day in the life of… Damon Westbury, Interim Managing Director for EBX
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Connected TV: How to use the final weapon in the cross-device arsenal
Connected TV (CTV) is taking the world by storm.
We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK.
Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain (£94m).
Twitter’s plan to rule both first and second screens
Twitter’s purchase of social television analytics firm Bluefin Labs, its largest purchase to date, reveals both its interest in connecting the viewers of media, and in gaining some of the revenue currently headed to television advertising.
Though its business model may have seemed quixotic in its early days, Twitter is building a potential case as the network able to reach people based on their most immediate interests.
Is Twitter transforming the way we watch TV?
Social media monitoring company Brandwatch has recently undertaken a study to unveil how Twitter is transforming the way we watch TV.
The study, which analysed Twitter conversation during 50 of the top UK and US TV shows has highlighted a number of key TV ‘dual screen’ behaviours.
It has outlined the TV shows are taking full advantage of their Twitter presence in order to grow and retain a loyal customer following.
17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
I haven’t spent too much time on giving extensive justification for any of these; they are based largely on the many conversations I have with industry influencers and practitioners.
Many are really just notes, or bullet points, but I’ve tried to give links to further information if you want to delve deeper. They are in no particular order though I’ve started with the more ‘strategic’ stuff.
As ever, I’d be very interested to hear your thoughts, or feel free to post a link to your own trends or predictions.
How the internet changed Christmas
The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas ‘to do’ list have now been transformed.
So it’s true that in some situations, we actually can’t live without technology, but metaphorically speaking, could you have survived Christmas without it?
Here’s my top 10 ways in which the internet changed Christmas in 2012: