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The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
IRL to URL: How digital out-of-home powers more effective omnichannel campaigns
Dominic Dunne, commercial lead at Clear Channel, which runs programmatic out-of-home buying platform, LaunchPAD, outlines what ecommerce marketers need to know about this fast-growing channel.
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Digital media trends in H2: From rising CPCs to retail media
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media.
How China’s programmatic landscape is changing
In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]
Magnite’s James Brown on the future of privacy, personalisation, and programmatic
I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Magnite. We discuss his role, the impact of new privacy measures, and the future of programmatic.. What has been your biggest achievement since you’ve been at Magnite, and can you explain your role? Magnite was born by bringing […]
Hivestack’s CMO on the benefits of digital out-of-home
Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]
Data-driven advertisers have a hammer and everything looks like a nail
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
A day in the life of… Tanzil Bukhari, Managing Director, EMEA at DoubleVerify
Today’s ‘Day in the Life’ features Tanzil Bukhari, Managing Director, EMEA at DoubleVerify. We spoke with Tanzil about his typical working day, and to find out how it has changed since Covid-19.
Why now is the time to invest in programmatic OOH
Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.
Uncertain times demand efficiency and effectiveness in media planning
Transparency across media planning and spend has always been critical for marketers. This has been a long-standing challenge – according to ISBA’s May 2020 study, “15% of advertiser spend – an “unknown delta”, representing around one-third of supply chain costs – could not be attributed.” Now, with change brought on by the Covid-19 pandemic, marketing […]
The digital transformation of media: How laggard advertisers lost out in the pandemic
With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]
A day in the life of… Jean-Christophe Conti, CEO of VIOOH
What’s it like to work in outdoor advertising during lockdown in the middle of a pandemic? We asked Jean-Christophe Conti, CEO at VIOOH, about his experiences in digital out-of-home over the past few months.