A day in the life of… Yieldmo’s Lisa Bradner

Lisa Bradner is the Chief Commercialization Strategy Officer at programmatic ad exchange Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets. Tell me about your role… What does a typical day look like for you? At a macro-level, I’m the voice of our customer internally […]

A smartphone with a Chinese flag displaying across the top portion of the screen.

How China’s programmatic landscape is changing

In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]

nikki hawke

Hivestack’s CMO on the benefits of digital out-of-home

Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]