Contextual media and the future of grocery: A chat with Chicory CEO Yuni Baker-Saito
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
What are the watchouts for non-endemic retail media? And could it hurt UX?
Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?
How FMCGs are adapting to retail media: from reorgs to mindset shifts
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
Why finding the true value of retail media is a tough nut to crack
Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands.
‘Retail media has changed completely’: The Mars Agency’s Katrina Smart on self-serve, off-site and what’s next
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
15 stats that capture the evolution of retail media networks
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
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In-store retail media: What is it, and where is it headed?
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
CPGs must build cross-functional teams to get the most from retail media
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
10 more predictions for retail media in 2024
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
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Fragmentation: The big challenge for retail media in 2024
The space is increasingly crowded with competitors and with few unifying standards to join them together.
Retail media’s full-funnel evolution: What can we expect in 2024?
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
Retail Media: A Checklist
Retail media is currently seeing a perfect storm of growth, catalysed by the need for retailers to improve profit margins, growing complexity in customer journeys and evolving shopping behaviour with a greater emphasis on digital channels, in addition to the pressure on brands to continuously increase sales, often in low-growth environments. There are multiple reasons […]