Contextual media and the future of grocery: A chat with Chicory CEO Yuni Baker-Saito
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands.
Katrina Smart is Commerce Media Director, Europe, at The Mars Agency, and has a decade of experience in retail strategy and media planning. We caught up with Smart to get an insider’s view on just how much commerce media has changed in the last two years. Smart also gives us the lowdown on what advertisers […]
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
Interviewees in last year’s Econsultancy Retail Media Best Practice Guide highlighted the increasing number of brand-side cross-functional teams.
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
The space is increasingly crowded with competitors and with few unifying standards to join them together.
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
Retail media is currently seeing a perfect storm of growth, catalysed by the need for retailers to improve profit margins, growing complexity in customer journeys and evolving shopping behaviour with a greater emphasis on digital channels, in addition to the pressure on brands to continuously increase sales, often in low-growth environments. There are multiple reasons […]