The best digital marketing stats we’ve seen this week
Ladies and gents, here are your stats for the week.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.
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Five examples of brands using vertical video
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
Why Instagram product landing pages must be seamless (an Avon case study)
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases.
Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
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Could Facebook’s rocky relationship with users be damaging marketing prospects?
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
Social Media Platforms Overview
1. Introduction 1.1. About this report This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide[1], Implementing Content Strategy[2] and Digital Content Strategy Best Practice Guide[3] and Paid Social Media Advertising Best Practice Guide[4]. Its purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for […]
The Future of Celebrity Marketing
1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]
10 fine digital marketing stats from this week
This week’s juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) “much more”.
As usual, it would be remiss of me not to plug Econsultancy’s Internet Statistics Compendium, too.
10 funky digital marketing stats from this week
This week’s stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They’re funky, because I’ve run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
How Made.com succeeds on Pinterest
Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.
Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand’s growth.
Here’s how MADE is succeeding with Pinterest…
The Rise of Influencers
Executive Summary Over the past couple of years, more and more brands have begun to align themselves with digital influencers. Why? Because consumers are expressing increasing preference for authentic, trusted opinion, over and above the voice of the brand itself. In the process, we have seen the rise of consumers-turned-digital personalities, and some of the biggest names […]