Paid social in a privacy-centric world: more creative, less compartmentalised?
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]
What does digital media look like in the second half of 2022? We talk to some experts about media budgets, CPCs, CTV, first-party data, and retail media.
Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the future of the industry. Tell me about your role… what does a typical day look like for you? In April […]