Social advertising

Social Media Platforms Overview

Social Media Platforms Overview

1. Introduction 1.1. About this report This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide[1], Implementing Content Strategy[2] and Digital Content Strategy Best Practice Guide[3] and Paid Social Media Advertising Best Practice Guide[4]. Its purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for […]

The Future of Celebrity Marketing

The Future of Celebrity Marketing

1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]