Social advertising

Social Media Platforms Overview

Social Media Platforms Overview

1. Introduction 1.1. About this report This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide[1], Implementing Content Strategy[2] and Digital Content Strategy Best Practice Guide[3] and Paid Social Media Advertising Best Practice Guide[4]. Its purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for […]

The Future of Celebrity Marketing

The Future of Celebrity Marketing

1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]

How Made.com succeeds on Pinterest

Promoted Pins have recently rolled out in the UK, having been trialled in the US since January 2015.

Made.com immediately jumped aboard, extending its use of the social network that has contributed greatly to the brand’s growth.

Here’s how MADE is succeeding with Pinterest…

The Rise of Influencers

Executive Summary Over the past couple of years, more and more brands have begun to align themselves with digital influencers. Why? Because consumers are expressing increasing preference for authentic, trusted opinion, over and above the voice of the brand itself. In the process, we’ve seen the rise of consumers-turned-digital personalities, and some of the biggest names in the book […]

The new Google+ seeks the middle ground in social publishing

Google+ has had a major revamp in another effort to convince all but its most loyal users to log on.

Here’s the official announcement from the Google blog.

It strikes me that Google is seeking a middle ground between Twitter and Medium. A place that’s definitely not Facebook (in fact, it’s not really about people) but revolves around individual interests and a hunger for micro- (or macro) blogging.