Last month, The Drum reported that Lastminute.com would be moving the vast majority of its digital spend from Google to Facebook after trialling the effectiveness of each platform for customer acquisition over three months.
Spotify is perhaps not the first platform that springs to mind for social marketers, with the majority of brands focusing on the likes of Facebook and Instagram first and foremost.
What’s been happening in the world of digital marketing this week?
Ladies and gents, here are your stats for the week.
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine learning algorithms to optimise email subject lines until they perform better than human-created copy.
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases.
The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season.
Despite all of the headlines and the immense scrutiny Facebook has faced in the wake of the Cambridge Analytica scandal, the social network seems to have escaped its biggest PR challenge to date largely unscathed.
But is that really the case?
1. Introduction 1.1. About this report This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide[1], Implementing Content Strategy[2] and Digital Content Strategy Best Practice Guide[3] and Paid Social Media Advertising Best Practice Guide[4]. Its purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for […]
1. Executive Summary The definition of celebrity, as we know it, is changing. Thanks to the advent of social media and the subsequent rise of online influencers, a new generation of talent has emerged for traditional celebrities to compete with. Over the past year particularly, some impressive brand deals have been won by social media […]
This week’s juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) “much more”.
As usual, it would be remiss of me not to plug Econsultancy’s Internet Statistics Compendium, too.