Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Tell me about your role at IAS – what are you most focused on right now? […]
Online Video Best Practice Guide
This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.
A day in the life of… Sebastian Gray, Co-Founder and SVP at Dugout, a football media company
Sebastian Gray is Co-Founder and Senior Vice President, Dugout, a media company which works with football clubs, leagues and federations to help repackage, distribute and monetize their video content. We caught up with Gray to find out about his typical day.
A day in the life of… Austin Scott, Head of Video Market Development at Xandr EMEA
Xandr, part of AT&T, is an ad company that offers advanced TV and addressable advertising. Econsultancy spoke to Austin Scott, Head of Video Market Development in EMEA, to find out more about her role.
The best digital marketing stats we’ve seen this week
Welcome to Econsultancy’s stats roundup for the last week of February.
What advertisers need to know about YouTube’s new ad policies for children’s content
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy.
As YouTube opens up ad inventory on “edgy” videos, should advertisers bite?
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse.