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The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your content in the future.
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content.
Based on a global survey of around 1,000 respondents across marketing, web development and IT functions, this briefing explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences.
The second report in our ‘Masters of CX’ series discusses how content marketing is the top priority for marketers and one of the most exciting opportunities in the field, outlining and explaining best practices for working with and influencing influencers to co-create content.
A bundle of digital marketing template files, focused on content marketing.
Content supplier selection and buyer's guides
Featuring profiles of 22 leading vendors, the report starts with an introduction to the different forms of website personalisation, followed by a look at the recent trends in the industry, as well as an assessment of its strengths, weaknesses, opportunities and threats (SWOT).
This guide is a great resource for organisations who are trying to understand what platforms are on offer in this complex marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help you find the right web content management (WCM) supplier.
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Your team is not like any other. You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills when you or your team need to get up to speed quickly.