tag:econsultancy.com,2008:/topics/content Latest Content content from Econsultancy 2017-11-13T09:55:00+00:00 tag:econsultancy.com,2008:BlogPost/69523 2017-11-13T09:55:00+00:00 2017-11-13T09:55:00+00:00 A day in the life of... a content strategist Ben Davis <p>(P.S. Remember to take a look at the vacancies on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> if you're interested in a new role in marketing or ecommerce)</p> <h4> <em>Econsultancy:</em> Please describe your job - what do you do? And who do you report to?</h4> <p><em><strong>Jamie Maddison:</strong></em> I’m a senior content strategist at <a href="https://www.newscred.com/">NewsCred</a>, the leader in enterprise content marketing, where I work with clients to formulate editorial strategies for their content marketing programs, then help them execute for success. Tactically, this can involve coordinating with freelancers and creatives to tell client stories through editorial content, infographics, <a href="https://www.econsultancy.com/blog/68076-15-wondrous-examples-of-data-visualization">data-driven visuals</a>, and more.</p> <p>Once the content is created, I work with the client to distribute it across their site to ensure it’s reaching their target audience while correctly conveying their brand messaging. While I’m based in London, I report to the VP of content and creative services, Jane Qin Medeiros, who is based out of our New York City office.</p> <p><img src="https://assets.econsultancy.com/images/0009/0462/JM.jpg" alt="jamie maddison" width="300"></p> <p><em>Jamie Maddison, NewsCred</em></p> <h4> <em>E:</em> What kind of skills do you need to be effective in your role?</h4> <p><em><strong>JM:</strong></em> The first and most important skill for a content strategist is a keen eye for storytelling, much like a journalist. There’s little point in creating content if no one wants to read it, so I work diligently to find the stories audiences want to engage with.</p> <p>Additionally, as I’m usually working with multiple clients at once, time management is a necessary skill to be effective. I’ve learned to react quickly under pressure and prioritize tasks accordingly, something that has aided tremendously in my success.</p> <h4> <em>E:</em> Tell us about a typical working day…</h4> <p><em><strong>JM:</strong></em> A typical work day for me is spent alternating between multiple tasks: working at my computer, taking client calls, facilitating one-off needs as they come in, and so on. Things move quickly and there’s always a lot to do, so I have to be nimble in order to change tasks quickly to answer questions, absorb any and all information, take action, and document everything that happens so even the smallest tasks don’t fall by the wayside.</p> <h4> <em>E:</em> What do you love about your job? What sucks?</h4> <p><em><strong>JM:</strong></em> The best part about working at NewsCred is the team. Each individual is dedicated and passionate about their job and I’ve always felt supported in my day-to-day work.</p> <p>I also love working with our clients. Many are multi-national, well-known organizations, and it’s inspiring to think that I’m helping them successfully develop and implement a new form of marketing. NewsCred is at the forefront of the content marketing industry, and the autonomy I’m afforded allows me to work directly with clients to offer them the most innovative solutions and ideas available.</p> <p>The challenges that accompany my job are rooted in the legacy agency versus in-house dilemma. As an outside party, my ability to effect change within client organizations is limited. It can be frustrating when a shareholder doesn’t agree with your vision, or perhaps has an outdated one, and you’re unable to convince them otherwise. In the end, if you’ve clearly communicated your point of view and the client disagrees, you’ve still done your job to the best of your ability.</p> <h4> <em>E:</em> What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?</h4> <p><em><strong>JM:</strong></em> If I can cross everything off my to-do list at the end of each day then I know I’ve stayed on track and had a successful day at work. Another KPI for me is the size of my inbox. It fills up incredibly fast, so I aim to have fewer than ten emails in it at the end of the day. This not only helps me stay organized and on top of any client requests, but sane as well. </p> <h4> <em>E:</em> What are your favourite tools to help you to get the job done?</h4> <p><em><strong>JM:</strong> </em>As old fashioned as it might sound, in today’s app-crazed world, my favorite tools are still a notebook and pen to create my daily to-do list. With that said, there are a few apps I rely on everyday to stay organized. Toggl helps tremendously with time management and allows me to keep track of how much time I spend on each client compared to its size. We use Slack for internal messaging which allows the team to collaborate quickly across all clients, and TextWrangler is a favorite for editing.</p> <h4> <em>E:</em> How did you get started in "content", and where might you go from here?</h4> <p><em><strong>JM:</strong></em> I originally started my career as a journalist writing for an outdoor and rock climbing magazine, which led to the opportunity to co-found a print adventure magazine called SideTracked. It was during my time working there that I started to understand what it meant to tie content back to revenue. While our magazine was incredibly popular, it was hard to monetize.</p> <p>After SideTracked, I moved to London and worked at a variety of jobs that, while I didn’t know it at the time, were moving me toward a content strategy role. I realized that I was no longer doing the job of a traditional journalist, and after doing some research on what fields fit my experience, I discovered my current content strategy role at NewsCred. It encompassed everything I had done along with what I wanted to gain more experience in, and ended up being an ideal role for me.</p> <p>In terms of where I’ll go next, I believe that my possibilities are endless. I’m very ambitious and would love to someday become a CMO or CEO, and I think my current role will help get me there. NewsCred breeds ambitious people and I’m eager to continue to learn from my peers who are equally as hungry for success.  </p> <h4> <em>E:</em> Which brands have you been impressed with recently when it comes to content?</h4> <p><em><strong>JM:</strong></em> In my opinion, outdoor brands have historically nailed content marketing. Red Bull and <a href="https://econsultancy.com/blog/68974-four-examples-of-brands-using-educational-content-marketing">Patagonia</a> are prime examples of how creating good quality content based on a real individual’s essence and spirit will motivate customers to engage and become a part of something greater.</p> <p>Another company that’s really excelling at content marketing is CapGemini, an IT consulting company. Normally, when you think of IT consulting, great content is not the first thing that comes to mind. But CapGemini is open and responsive to a creative approach, and it’s this willingness to try anything that led to a successful strategy, putting it far ahead of other companies in the industry.  </p> <h4> <em>E:</em> Do you have any advice for people who want to work agency-side in content strategy?</h4> <p><em><strong>JM:</strong></em> As I’ve learned from personal experience, there are many routes into the world of content strategy. It’s still a new industry, so anyone with a background in social media, journalism, marketing, and / or account management can bring their skills to the table. As long as someone has an eye for storytelling, or is willing to develop it over time, they’ll find success in content marketing. The key is understanding what captivates people and using that knowledge to create content that is honest without being self promotional. If you can communicate that idea to a client, then execute on it, you’re well on your way to a successful career.</p> tag:econsultancy.com,2008:TrainingDate/3354 2017-11-13T03:06:13+00:00 2017-11-13T03:06:13+00:00 Fast Track Digital Marketing - Singapore <p>This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.</p> tag:econsultancy.com,2008:TrainingDate/3352 2017-11-10T08:41:33+00:00 2017-11-10T08:41:33+00:00 Masterclass in Lead Generation - Singapore <p>B2B (Business-to-business) brands are increasingly turning to digital marketing tactics to generate leads, build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing is significantly different from B2C marketing, this workshop aims to specifically address the unique issues and challenges faced by B2B marketers on digital platforms and social media.</p> <p>This 2-day intensive workshop explores how digital marketing can help B2B companies to fill the sales funnel with qualified leads, engage prospects in the buying journey, nurture leads, integrate with sales efforts and measure results.</p> tag:econsultancy.com,2008:TrainingDate/3351 2017-11-10T08:38:09+00:00 2017-11-10T08:38:09+00:00 Artificial Intelligence (AI) for Marketing – Singapore <p>How soon do you need to prepare for artificial intelligence? Artificial intelligence is already here – it’s no longer a futuristic promise. And it’s been here for years. Companies should already be thinking about how they can automate many of their ordinary marketing processes. This is the basic step that every company should take to make themselves more efficient.</p> <p>In this course, we discuss why you should look beyond the hype while learning how to leverage the benefits that artificially intelligent machines can provide. Doing so will empower marketers to establish more personal and relevant interactions with customers, driving ROI and increasing revenue.</p> <p>Artificial Intelligence for Marketing (AIM) solutions can sift through huge data sets much faster than any human marketing team ever could, uncovering hidden insights into customer behaviour, identifying purchasing trends, and revealing critical data points.</p> <p>Ultimately, AIM actually gives marketers the valuable gift of time by automating back-end, complex tasks. It provides them with the freedom to focus on content, creative, and strategy to deliver those personalized customer interactions.But in the meantime, you should track the development of artificial intelligence in your industry.</p> tag:econsultancy.com,2008:BlogPost/69529 2017-11-07T15:24:00+00:00 2017-11-07T15:24:00+00:00 Could cryptojacking go legit and disrupt digital advertising? Patricio Robles <p>In cryptojacking, an attacker inserts malicious JavaScript code into a website. When a user visits the website, this code works to mine cryptocurrency like Bitcoin in the background without users ever knowing that their computers' processing power is being used to do so.</p> <p>Because processing power and the energy that fuels it are the biggest costs associated with cryptocurrency mining, cryptojacking is an increasingly attractive activity for cybercriminals. Since September, cryptojacking scripts have been found on a number of high-profile sites, <a href="https://www.theregister.co.uk/2017/10/10/cryptojacking/">including those operated by cable network Showtime and football star Ronaldo</a>.</p> <p>But while cryptojacking is almost wholly a criminal activity today, a growing number of observers are starting to ask whether cryptocurrency mining has the potential to solve two of the biggest challenges to the internet economy: consumer distaste of advertising and the rise of ad blockers.</p> <p>In simplest terms, here's how it would work: instead of seeing ads, users would pay publishers by allowing them to mine cryptocurrency through their browsers as they consume content on their sites.</p> <h3>The ultimate micropayment solution?</h3> <p>In effect, browser-based cryptocurrency mining could facilitate a no-touch micropayment model that functions entirely in the background and doesn't require any explicit action on the part of users. The more time they spend on a site, the more processing power they supply to a publisher for cryptocurrency mining, ensuring that their usage is correlated with their contribution.</p> <p>Obviously, there are numerous issues that would need to be addressed, including how to ensure that the mining scripts don't degrade performance.</p> <p>There's also the issue of whether or not cryptocurrency mining can be an adequate replacement for ad revenue. While Bitcoin and other cryptocurrencies have skyrocketed in value this year, they are still highly volatile and there's much debate about their long-term viability. If the value of cryptocurrencies plummets, it could kill the viability of the model.</p> <p>But after years of unrealized hype around micropayments, it's intriguing that cryptocurrency mining looks far more promising than the long list of <a href="https://econsultancy.com/blog/6765-can-paypal-crack-the-micropayment-mobile-payment-nuts">past micropayment attempts</a>.</p> <h3>The Google threat</h3> <p>Perhaps the biggest impediment to cryptocurrency mining as advertising alternative is the fact that the online advertising ecosystem is filled with powerful companies that have no interest in alternative revenue models that could diminish digital ads. These include major advertisers as well as dominant ad players like Google.</p> <p>In fact, Google <a href="https://www.bleepingcomputer.com/news/google/google-chrome-may-add-a-permission-to-stop-in-browser-cryptocurrency-miners/">is already exploring</a> adding a special browser permission to Google Chrome to deal with scripts that mine cryptocurrencies. While there's no reason to believe that this is motivated by anything other than a desire to protect users from cryptojacking, it nonetheless highlights the fact that Google, as the maker of one of the most popular browsers, theoretically could use its browser to defend its advertising business, something that <a href="https://econsultancy.com/blog/69150-google-contributor-what-you-need-to-know">some are already suggesting</a> it is doing as it prepares to roll out a built-in Chrome ad blocker.</p> <p>While one can only speculate about the potential for cryptocurrency mining to help support the digital content economy and provide an alternative to advertising, given the meteroic rise of cryptocurrencies in the face of years of skepticism, it seems appropriate to conclude that it's far too early to rule the possibility out.</p> tag:econsultancy.com,2008:BlogPost/69543 2017-11-07T12:30:00+00:00 2017-11-07T12:30:00+00:00 Automated content is a thing – but should it be? Magnus Linklater <p>Although this may sound alarmist, content professionals are nonetheless keeping a wary eye on the automated journalists and digital content creators currently edging towards our jobs. </p> <p>With <a href="http://uk.businessinsider.com/companies-that-use-robots-instead-of-humans-2016-2">robots historically confined to the online retail, logistics and manufacturing industries</a>, ‘Robot writers’ are a fairly new innovation- one that those of us in the content industry are not particularly welcoming of. After all, no algorithm could possibly emulate the sophistication and sensitivity of a human writer. Or could it?</p> <p>In fact, the market has recently seen an influx of content production platforms, like <a href="https://automatedinsights.com/wordsmith">Wordsmith</a> and <a href="https://techcrunch.com/2016/06/28/meet-articoolo-the-robot-writer-with-content-for-brains/">Articoolo</a>, which promise to do just that: write human quality content on an automated basis. But like most new marketing tools, it’s worth taking the time to assess their usability and how they respond to our client’s needs. </p> <h3>The case for automation</h3> <p>When it comes to automation, our gut reaction is inevitably one of distrust. There are multiple factors to take into consideration when crafting content: marketing objectives, tone of voice, target audience, empathy and emotional context. It’s hard to see how a computerised solution could take all of this into account when churning out an 800 word article. </p> <p>And yet it’s easy to see why there’s an increased interest in automated writing. Content marketing can present a conundrum to many businesses: namely, producing enough fresh, new content at a high enough standard on an ongoing basis within budget. </p> <p>Marketers drawn to the benefits of automating their customer management, social channels, lead generation and email marketing have made a logical conclusion – that content is next. It’s time consuming and resource-heavy. Automation can help with all of this. </p> <p>And as usual, investment starts with early adopters such as Facebook and Google. The latter party have always traditionally <a href="https://searchengineland.com/googles-cutts-auto-generated-content-search-results-in-our-index-violate-our-guidelines-171553">frowned upon</a> programmatically generated content, but Google are investing in <a href="https://techcrunch.com/2017/07/08/google-is-funding-the-creation-of-software-that-writes-local-news-stories/">developing automated content solutions</a>. In responding to the modern appetite for digital content, particularly news articles which lend themselves well to algorithms, these companies are essentially giving endorsement to other automated platforms currently offering the same computer-generated content services. And Econsultancy's <a href="https://econsultancy.com/reports/the-future-of-content-marketing">report from 2016 on The Future of Content Marketing</a> indicates that although customers in the UK don’t like the inauthentic nature of automated content, they are willing to engage with it if it’s designed and delivered with intelligence. </p> <p>From a production perspective, automated solutions remove the tricky aspects of crafting content: time management of writers, dealing with loss of creativity or ‘writer’s block’, sourcing reliable content professionals - and that’s just with written content. Image and video content requires additional, specialised skills and software, not to mention hours of painstaking effort, to create. </p> <p>Again, it’s not difficult to understand why marketing management, struggling with full schedules and ambitious output targets, might increasingly see automated solutions as an answer to some of these issues. </p> <h3>The human touch</h3> <p>The problem with all of this is obvious: an algorithm simply cannot replace a human being when it comes to tone of voice, empathy and an innate understanding of an audience’s needs. Well, not yet. </p> <p>What we’re talking about in a nutshell is the underlying principle of content that converts: authenticity. A robot writer by its very nature lacks authenticity. For the increasing number of <a href="https://www.econsultancy.com/blog/62966-cannes-lions-day-three-be-sincere-and-embrace-change/">businesses who rely on sincerity to inspire brand loyalty</a>, being an authentic voice in the marketplace is what works, and it’s what is going to continue to work in the future.</p> <p>It’s the equivalent of speaking to a human being on the end of a telephone instead of an automated helpdesk recording. We crave human interaction in most areas of our lives, and robotic content often leaves us feeling underwhelmed and uninspired.</p> <p>And we’re seeing evidence of this in how people in the industry are discussing automation in relation to content. <a href="https://expresswriters.com/why-human-writers-arent-going-anywhere/">This agency</a> admits to being approached by automation companies who readily admit that their words are lacking a certain something, and want to add back in the ‘human touch’. </p> <p>To be fair to the machines, they can do a pretty good job of generating content that conveys numerical data, such as market reports and sports results. As a support to a busy outreach schedule, this might be invaluable- providing the content is edited by a human. </p> <p>What robots can’t do is find the personal angle in a story - which, after all, is what makes content compelling in the first place.</p> <h3>What’s on offer</h3> <p>An algorithm that can churn out fresh, unique content that appeals to search engines and humans alike is the content marketing equivalent of the Philosopher’s Stone of alchemy – much sought-after, but stubbornly elusive.</p> <p>Automation began with the old-fashioned ‘article spinners’. These take input text (e.g. a previously written web article) and ‘spin’ it into new, unique pieces of writing – in theory. In actuality, the results tend to be pretty underwhelming. Here’s what happens when we put the previous paragraph through a high-profile online article spinner:</p> <blockquote> <p>A calculation that can produce new, interesting substance that interests to web indexes and people alike is somewhat similar to the substance showcasing likeness the logician's rock of speculative chemistry - much looked for after, yet wilfully tricky.</p> </blockquote> <p>‘The logician’s rock of speculative chemistry’ is wonderfully entertaining, but it illustrates our point nicely. In this instance, the robots have failed.</p> <p>However, a new breed of potentially game-changing content creation services that use artificial intelligence to mimic human writers have materialised. </p> <p>One such service is the aforementioned Articoolo, which promises to create ‘unique, proofread, high-quality content from scratch, simulating a real human writer’. Simply describe your topic in two to five words, set the length, and the platform rustles up an article for somewhere between £1 and £2.</p> <p>Articoolo uses a type of AI called <a href="https://narrativescience.com/Resources/Resource-Library/Article-Detail-Page/what-is-natural-language-generation">Natural Language Generation</a>, or NLG. Essentially, NLG  is the practice of applying context to analytics to come up with a ‘human’ voice- we’ve seen this already with innovations like Siri, who can decipher spoken commands. </p> <p>We decided to put Articoolo through its paces, and tasked it with writing an article on content marketing:</p> <p><img src="https://assets.econsultancy.com/images/resized/0008/9973/artooo-blog-flyer.png" alt="" width="470" height="376"></p> <p>While the end result was remarkably proficient for a computer-generated article, it did require a lot of editing to make it sound less...well, robotic. And while the article conveyed most of the information that we required (apart from actually defining ‘content marketing’), it was missing a certain je ne sais quoi: humour, flair, and pizzazz. When you’re writing about B2B topics in particular, those things are necessary to avoid a rather dry read. </p> <p>The automation revolution doesn’t just stop at text- <a href="https://econsultancy.com/blog/68078-automated-video-considerations-for-publishers-and-advertisers">even video is getting the automation treatment</a>. Platforms such as Wochit give you access to a huge library of stock footage, infographics and video content from news agencies like Reuters and Getty, which you can then format and overlay with your own corporate branding and messaging. Again, experienced video marketers would tell you that this misses the point- video is one of the best mediums through which to communicate your brand’s story. A mashup of stock footage is unlikely to compel or convert. </p> <h3>No need to worry just yet, human writers</h3> <p>The insatiable desire for more and more content has arguably already resulted in a ‘blanding’ of our public discourse, as quantity threatens to prevail over quality. </p> <p>But this is exactly why we writers and content specialists shouldn't worry too much about the robots just yet. In an increasingly vast sea of ‘stuff’, consumers respond to content that stands out, content that compels, inspires and educates. And so it follows that our clients still need us humans. They need unique brand voices, they need insight and experience, and they need thought leadership when it comes to the words they want us to write. </p> <p>We humans aren’t going anywhere for a while.</p> tag:econsultancy.com,2008:BlogPost/69551 2017-11-01T14:55:00+00:00 2017-11-01T14:55:00+00:00 Ebay becomes latest ecommerce brand to offer visual search Patricio Robles <p>The first feature, Find It On eBay, allows users to “share” an image they find on the web or through a social platform with eBay. Ebay will then find listings that are similar. The second feature, Image Search, does the same thing using images that users take and have stored in their phones' camera roll.</p> <p><iframe src="https://player.vimeo.com/video/226972601" width="640" height="360"></iframe></p> <p>Ebay <a href="https://www.ebayinc.com/stories/news/an-easier-way-to-search-ebay-computer-vision-with-find-it-on-ebay-and-image-search-is-now-live/">explained</a> the artificial intelligence and machine learning technology behind these two new features:</p> <blockquote> <p>When you upload images to run Find It On eBay and Image Search, we use a deep learning model called a convolutional neural network to process the images. The output of the model gives us a representation of your image that we can use to compare to the images of the live listings on eBay. Then, we rank the items based on visual similarity and use our open-source Kubernetes platform to quickly bring these results to you, wherever you are in the world.</p> </blockquote> <p>Ebay says that its technology will learn and improve as more people use it.</p> <h3>The rise of visual search</h3> <p>While it's not clear that visual search will be enough of a draw to respark growth, the company is not the only one using similar technologies to enable visual search.</p> <p>For example, popular social platform Pinterest started rolling out visual search functionality <a href="https://blog.pinterest.com/en/our-crazy-fun-new-visual-search-tool">in 2015</a> and this year felt confident enough in its efficacy to apply it to its ads.</p> <p>“Until now we've only applied the visual discovery tech to the organic consumer facing products,” Pinterest president Tim Kendall <a href="https://techcrunch.com/2017/05/16/pinterests-visual-search-technology-is-coming-to-its-ads/">explained</a> at the TechCrunch Disrupt conference in New York in May. “But the news is we're now applying it to ads. Think about Pinterest, we have a depth and breadth of visual signals on products and services. We've got all that information, we have all these Pins, and the way that people navigate those pins is very visual.</p> <p>"We leveraged the way people actually use Pinterest. We can identify colors, shapes, textures. We're able to understand the combined affect people find appealing, even when it can't be communicated in words.”</p> <p>Pinterest is in good company. The world's largest search engine, Google, unveiled a new visual search technology of its own this year. <a href="https://www.engadget.com/2017/05/17/google-lens-brings-ai-understanding-to-assistant-and-photos/">Google Lens</a> has been integrated into Google Photos and Assistant and can be used to help users identify what's in their photos and videos and connect them to relevant resources. The ecommerce applications of this <a href="https://venturebeat.com/2017/09/15/visual-search-products-like-google-lens-could-revolutionize-online-shopping/">are obvious</a>.</p> <p>That explains why retailers such as Target, ASOS and Neiman Marcus <a href="https://econsultancy.com/blog/68984-how-visual-search-is-helping-ecommerce-brands/">have invested in creating their own visual search technologies</a>.</p> <p>While consumer use of these technologies is still nascent, given the visual nature of the web we can expect to see visual search become an increasingly important area for innovation among retailers, marketplaces, social platforms and search providers.</p> <p>Those with the best technology and greatest success in encouraging users to search and shop visually could find that they have a real advantage in the years to come as <a href="https://www.emarketer.com/Article/Do-Millennials-Ever-Put-Down-Their-Mobiles/1012210">studies have demonstrated</a> that visual technologies are most widely adopted by millennials and Gen Z consumers.</p> tag:econsultancy.com,2008:TrainingDate/3314 2017-10-26T13:57:01+01:00 2017-10-26T13:57:01+01:00 Online Copywriting - Advanced <p>Tone of voice, concision &amp; psychology – those are our main topics in this in-depth sequel to our bestselling <a href="https://econsultancy.com/training/courses/online-copywriting/" target="_blank">‘Online Copywriting’ course. </a></p> tag:econsultancy.com,2008:TrainingDate/3312 2017-10-26T13:55:16+01:00 2017-10-26T13:55:16+01:00 Online Copywriting <p>Boost your online copy’s effectiveness (across all types of device) with our practical and hands-on training course.  </p> <p>Our best-selling ‘online copywriting’ course includes lots of hands-on exercises to help you communicate, persuade and sell more effectively.  We’ll show you copywriting techniques that can boost your web pages’ performance by over 100%.</p> <p style="vertical-align: baseline; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">No laptop is required.  For convenience, all exercises will be paper-based.</p> tag:econsultancy.com,2008:TrainingDate/3257 2017-10-26T11:54:23+01:00 2017-10-26T11:54:23+01:00 Content Strategy, Editorial Planning & Content Calendars <p>Great content sells – it will build your brand and boost your business.  Our 1-day Content Strategy, Editorial Planning &amp; Content Calendars training course will help you to define and produce the content that will help your organisation succeed!</p> <p>On the day, you’ll learn about our unique 7-step process and  get our exclusive templates for: Strategy Statements, Content Audits, Content Requests, Content Briefs and Content Calendars!</p>