Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.

Internet Statistics Compendium: Content

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

Matthew Gonnering, CEO, Widen

Widen CEO Matthew Gonnering: DAM and PIM are “the centre of the content universe”

Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category and Gonnering’s experience working for the business, including his self-branding of ‘chief eudaimonia officer’. How does a DAM solution fit […]

Content marketing expert learning journey

Content: In practice

In this course you will explore beyond the basic understanding of content concepts and begin to consider how they play a role in your day-to-day activities, as well as what you can do to enhance their capabilities. Through this collection of readings and videos you will ascertain best practice principles when it comes to planning […]

Content marketing intermediate learning journey

Content: Building on what you know

In this course you will be expanding on any knowledge you already have on content either from your day-to-day role, or from the Introduction to basics course if you have completed that. This course features in depth readings and videos on how to plan, deliver and manage your content across digital channels, balance brand building […]