Content marketing

Content Marketing Best Practice Guide

Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.

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10 brilliant examples of content marketing from beauty brands

The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. Many consumers now discover beauty products on social media platforms like Instagram and YouTube, so it’s no surprise that both new and legacy brands are turning increasingly spending on digital media, in […]

10 deliciously creative Domino’s Pizza marketing campaigns

Nearly a decade ago, Domino’s Pizza was known as the poor man’s Pizza Hut.  Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express. Today, Domino’s is the largest pizza chain in the world, having surpassed Pizza Hut in global […]