Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October. In its wake, the […]
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
Weetabix is one of the most beloved breakfast brands in the UK, with half of all households reportedly buying it in the past year. But how does Weetabix reach new consumers?
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business; the thing people will remember you by.
People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products. But while words are tricky to get right, copywriting can be just as important from a marketing context, with the most successful examples triggering both an emotional […]
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
It’s a competitive world out there for martech companies.
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
Deals brand Wowcher succeeded in gaining a 31% reduction in cost per lead (CPL) after it piloted Phrasee’s AI copywriting tool for social ads. We spoke to Sara Cartelle Buceta, Account Director for Wowcher’s agency Tomorrow TTH, and Parry Malm, CEO of Phrasee, to learn how the tool was able to deliver.