Copywriting

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

books standing on edge in circle formation on light blue background

Quick Guide to Storytelling for Marketers

A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.

Four food brands with delicious copywriting

People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality imagery and design to sell their products.  But while words are tricky to get right, copywriting can be just as important from a marketing context, with the most successful examples triggering both an emotional […]

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Agency positioning – what does good look like?

Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.

Two side-by-side screenshots of Facebook ad copy, both of which use emoji and sound extremely similar.

How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%

Deals brand Wowcher succeeded in gaining a 31% reduction in cost per lead (CPL) after it piloted Phrasee’s AI copywriting tool for social ads. We spoke to Sara Cartelle Buceta, Account Director for Wowcher’s agency Tomorrow TTH, and Parry Malm, CEO of Phrasee, to learn how the tool was able to deliver.