Creative

gif creation

How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

gbbo gif still

10 brands using beautifully creative GIFs right now

GIFs have seen a surge in popularity with the rise of emojis, memes and stickers, and it seems as if every brand under the sun is getting in on the action to make their message heard by increasingly distracted audiences.

10 signs that programmatic advertising is reaching maturity

If you read the press you’d be forgiven for thinking programmatic advertising is in decline.

But for all the noise about brand safety, viewability, fraud and kickbacks – programmatic is maturing fast. A range of new technologies and initiatives have got many in the industry hopeful that 2018 could be a big year for programmatic.

Adobe’s hilarious stock photo campaign: Why it works

We all know what every woman looks like when eating a salad, right?

The image below is just one example of the hilariously bad stock photos we all love to hate – and it has now become immortalised as part of Adobe’s new creative marketing campaign.

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I’ve picked out some examples of what could be termed marketing expertise by the film juggernaut.