Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their […]
If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.
As we head on into March, we’re back with the best digital marketing stats of the week.
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
User-generated content is certainly not a new marketing strategy, but it appears to be enjoying a renaissance.
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.