The best digital marketing stats we’ve seen this week
As we head on into March, we’re back with the best digital marketing stats of the week.
Ratings and Reviews Best Practice Guide
1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […]
Six new and creative examples of user-generated content
User-generated content is certainly not a new marketing strategy, but it appears to be enjoying a renaissance.
1
How China’s online travel agencies (OTAs) have found success as influencer platforms
Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.
Hello Kitty: Why the iconic brand partners with micro-influencers
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.