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User generated content

How China’s online travel agencies (OTAs) have found success as influencer platforms

Influencers are a huge and growing phenomenon in the travel industry – as in so many others – catering to a generation with the desire and means to travel the world and post the perfect pictures of their trip to Instagram.

Blog Influencer marketing

Hello Kitty: Why the iconic brand partners with micro-influencers

On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing.