Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
Welcome back to our regular roundup of the stand-out social stories from the month just gone.
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly convey messages. The relatively recent […]
This briefing on measuring the success of online video is taken from Econsultancy’s Online Video Best Practice Guide.
This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.