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How to create GIFs in Photoshop: A beginners’ guide for marketers

A short while ago, I wrote about 10 brands using beautifully creative GIFs to enhance the visibility and quality of their content. Many of these well-established brands have a fully-fledged design department working behind the scenes to create the polished examples I identified. If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.