Conversion Rate Optimisation

‘Marginal gains’ is dead. Long live strategic marketing.

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins

The “marginal gains” philosophy is most closely associated with Dave Brailsford, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation. 

Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%.

How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design.

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

How 10 online retailers promote free and fast shipping

Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.

However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong kind of delivery.