CRM and loyalty programs

Three trends shaping the future of customer engagement in marketing

What is the future of customer engagement?

A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.

The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.

How B2B organisations can create first-party buyer intent data

As the recent World Cup penalty shootouts showed, the most successful goalkeepers don’t aim for where the ball is, they jump for where it is going.

It’s no surprise, then, that Forrester research finds 80% of B2B CMOs are now investing in buyer intent data to place their marketing and sales teams in the path of where future customers are going.

Hotels are boosting loyalty with dining experiences (featuring four examples)

Dining is part and parcel of the travel experience, with many people now drawn towards destinations based on their food culture and cuisine. 

Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. Whether it’s an in-house event or a partnership with third-party food brands – the aim is to increase loyalty and create a seamless experience for customers.